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Youtuber? Key Opinion Leader(KOL)?

Wanna to become a Youtuber or KOL? You tried but you fail? or you are still dreaming about that? Then , the below tips should be valuable for you and it’s better to work on it as soon as possible.

YouTuber? 意見領袖(KOL)?

想成為Youtuber還是KOL? 你試過但你失敗了? 還是你還在想而未行動? 然後,以下提示對您而言應該是有價值的,越早行動,效果越好。

Why Personal Brand is for Every Individual

Personal brand should be important to every individual. Personal brands are not only for the entrepreneur who has their own business. That is the secret to make you stand out of the others.

Building up your personal brand is the proactive way of managing your self identity and how you are perceived in your potential audience.

A strong personal brand will impact your actual ability on getting jobs and increasing your possibility to attract talent and capital.  So, let’s look at these tips that can help you in creating your dedicated brand:

為什麼每個人都要建立及關注個人品牌

個人品牌對於每一個人都應該是重要的。 個人品牌不僅適合擁有自己業務的企業家。 這是讓你脫穎而出的秘訣。

建立個人品牌是主動管理您的自我認同的方式,以及您傳達至潛在觀眾中的形象和能力。

強大的個人品牌將影響您實際獲得工作的能力,增加您的潛力來吸引人才和資本。 所以,讓我們看看這些提示,可以幫助您創建您的專屬品牌:

 

1. Build Your Platform

If you are going to have your own brand you will need a dedicated online platform in order to create your virtual platform.  Your electronic platform should be your name. You will also need social media accounts that represent your brand at the same time.

建立你的平台

如果您有個人品牌,您將需要一個專屬的在線平台,以創建您的虛擬平台。 你的電子平台應該是你的名字。同時, 您還需要代表您的品牌的社交媒體帳戶。

 

2.  Uniqueness, Strengths and Weaknesses

Think about your Uniqueness compare with your competitors.Identify your Strengths and Weakness from the word F, failure, from time to time.

獨特性,優缺點

與你的競爭對手的比較時,想想你的獨特性。無時無刻從失敗中學習,確定你的優勢和弱點。

3. Become an expert and EVER NEVER stop learning,

Beyond Yourself

Once you’ve know how to sharp your uniqueness and strengths, perfect them, and try to minimize and utilize your weaknesses. Learn all that you can and become an expert in particular industry. Never stop learning. And no one can stop you.

成為專家,永遠不要停止學習,超越自己

一旦你知道如何提高你的獨特性和優勢,完善他們,並儘量減少和利用你的弱點。
學習所有你能學的,並成為特定行業的專家。 你永遠保持好奇心及持續學習。 沒有人可以阻止你。

4. Share Your Happiness with Value

I’m not talking about formal class. You might share your happiness and valuable knowledge by helping others. Do this through YouTube, Facebook , and writing blog or comment. This is where you prove yourself and gain influence from doing so.

分享你的快樂與價值

我不是在說正式課堂。 你可以通過幫助別人來分享你的幸福和知識。 大部份人都通過YouTube,Facebook 和撰寫博客或評論來做到這一點。 這是你證明自己並從中發揮影響力的地方。

5. Style and Personality

Find your own style. That’s no use to follow the same path of successful people. You will never know the hold story of their life and how they could be success. Use your own way and uniqueness to attract job opportunities and clientele that you desire. Well, that’s the essential component of your brand identity and awareness.

When I think of this tip I’m always reminded of Gary Vaynerchuk  “stop watching me and start doing” and ” If you’re good enough, nobody is stopping you” and how he built his brand by doing videos sharing realistic of business world. No one else was doing it in the same way and now look around hundreds of people are following his path. I pretty sure you should heard about Blue Ocean Strategy, and you will know the importance of your brand perception. At least, you will present your brand in a different way to differentiate your business from competitors.

風格和個性

找到自己的風格 遵循成功人士的道路是沒有用的。 你永遠不會知道他們的生活的持有故事,以及他們如何成功。 以您自己的方式和獨特性吸引您所期望的工作機會和客戶。 那麼這就是您品牌形象和意識的重要組成部分。
當我寫此文時,我總是想起了 Gary Vaynerchuk “停止看我,開始做”,“如果你夠好,沒有人阻止你”,以及他如何通過做現實的商業世界的視頻來建立自己的品牌。 沒有其他人以同樣的方式做,現在看幾百人正在追隨他的道路。 我相信你應該聽說藍海戰略,你會知道你的品牌給予他人感覺的重要性。 至少,您將以不同的方式展示您的品牌,以區分您和競爭對手的分別。

6. Figure Out Your Values and Set Your Priorities From Time To Time

It’s important to have a clear blue print of your personal and career goals. Well , I do know that will be vary form time to time. However, this will help you to not only identify the most valuable activity to spend your time on but will also have something new to align existing projects with. Figure out reture of investment of your actions and decision-making process. This will ensure you stay on track.

找出你的價值觀,定時調整你的優先事項

對您的個人和職業目標有一個清晰的藍圖是很重要。 嗯,我知道這是隨著時間而有不一樣的答案。 然而,這將有助於您不僅確定最有價值的活動來使用時間,而且還將有一些新的內容與現有項目保持協調一致。 了解您的行為和決策過程的結果。 這將確保您在正確的路上。

7. Key Components of Your Brand

Your brand can be created by:

  • What are your brand personality features and characteristic?
    • You might not tell about it at this moment. Then, tell yourself about what do you think about Starbucks? Take a few moments, why do you think people are attracted to the brand of you and what do they feel.
  • Story of your brand. Who are you? Why do people enjoy working with you?
  • Identifying your specialty. On the other words, show us your confidence and your faith. These have always been shown in company mission and vision.

Use these questions to create a strong personal brand persona that you can always refer to. And it acts as back bones of your brand image.

品牌的關鍵組成部分

您的品牌可以通過以下方式創建

  • 你的品牌個性特點和特點是什麼?
    • 這時你可能不會說 然後,告訴自己你對星巴克有什麼看法? 花一點時間,你為什麼認為人們被吸引到你的品牌和他們的感覺。
  • 你的品牌故事。你是誰? 為什麼人們喜歡和你一起工作?
  • 識別你的專長 換句話說,告訴我們你的信心和信念。 這些一直是公司的使命和願景。

回答以上問題以創建一個強大的個人品牌角色,您可以隨時參考。 它作為您品牌形象的後盾。

8. Connection and interaction

In a relationship, whatever types of relationship it was , someone must be optimistic, active and might be adorable or attractive. They are spreading hope, happness and their own culture and you never know it happened. When the time has come, you have a respectable brand that never was.

連接和互動

在一種關係中,無論什麼類型的關係,有人必須是樂觀的,積極的,可能是可愛的或有吸引力的。 他們正在傳播希望,幸福和自己的文化,你永遠都不知道已發生了。 當時間到了,你將擁有一個史上最可敬的品牌。

 

By Richard Choi 
15 Aug 2017
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