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Era of mobile app

Thanks to Steve Jobs and iPhone, We are now in era of mobile app. According to Google’s mobile path to purchase report, 55% of us want to purchase within the hour and 83% of us wanna to shopping within a day.

感謝史蒂夫·喬布斯和iPhone,我們現在處於APP的時代。根據Google的移動路徑購買報告,我們有55%在一小時內有想過購物,83%的人在一天之內有打算過購物。

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Google’s mobile path to purchase report invited 950 US consumers across 9 different venticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile in 2013. A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it’s lower than desktop showing the importance of branded apps and mobile sites.

Google的移動通道購買報告,在2013年邀請了950位美國消費者來自9類不同的消費群(餐飲,美食與烹飪,金融,旅遊,家居與園藝,服裝與美容,汽車,電子,健康與營養),以評估他們如何通過手機購物。這是一個關鍵的研究起點,正如預期一樣,現時手機搜尋中,以APP為起點作搜尋的,低於桌面顯示品牌應用和移動網站。

state 2014

Studies show 26% of people using mobile app search engine ,like App Store and Google Play store, as common starting point of mobile search.

研究顯示,26%的人使用APP應用搜索引擎,如Apple App Store和Google Play商店,作為搜索的起點。

 

The Important point: Mobile device conversion rates > Traditional
重要提示:APP成交轉換率>傳統PC

This is the latest data from Monetate for their retail clients showing conversion rates. Sum of smartphone plus tablet conversation rate is slightly higher than tradition platform.

這是來自Monetate的零售客戶顯示轉換率的最新數據,可見智能電話和平板電腦的購物轉換率總和已輕微超過傳統平台。

Smartinsights.com has a separate compilation of Ecommerce conversion stats if you’re creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type.
Conversion-rates-of-online-shoppers-by-device-and-platform-1

 

So, which time slot is the ideal for push notification/Ads push?
哪個是推送通知/廣告的理想時段?

Mobile media use varies through the day. This is important to understand for dayparting, i.e. buying AdWords and display media. This daypart media use from comScore Global Digital Future in Focus shows how desktop is still important for daytime at work audiences, but Tablet and smartphone dominate in the evening.

睡前是平板和手機廣告閱讀率最高的時間,而在早餐及上班時間,手機更是主要散布渠道。

2017-Mobile-use-through-day

 

The best solution from Your ideal marketing and promotion expert Dayella Limited

We are looking for potential retail partners to join one-month mobile app free trial program. Contract us now. sales@dayella.org

我們正在尋找潛在的零售合作夥伴加入”一個月的移動應用免費試用計劃”。聯繫我們查詢 sales@dayella.org

Who join us recently?
誰最近加入我們?
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https://play.google.com/store/apps/details?id=org.dayella.appstore.android59b23d4c8fd88&hl=en

 

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