Era of mobile app
Thanks to Steve Jobs and iPhone, We are now in era of mobile app. According to Google’s mobile path to purchase report, 55% of us want to purchase within the hour and 83% of us wanna to shopping within a day.
Google’s mobile path to purchase report invited 950 US consumers across 9 diﬀerent venticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile in 2013. A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it’s lower than desktop showing the importance of branded apps and mobile sites.
Studies show 26% of people using mobile app search engine ,like App Store and Google Play store, as common starting point of mobile search.
研究顯示，26％的人使用APP應用搜索引擎，如Apple App Store和Google Play商店，作為搜索的起點。
The Important point: Mobile device conversion rates > Traditional
This is the latest data from Monetate for their retail clients showing conversion rates. Sum of smartphone plus tablet conversation rate is slightly higher than tradition platform.
Smartinsights.com has a separate compilation of Ecommerce conversion stats if you’re creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type.
So, which time slot is the ideal for push notification/Ads push?
Mobile media use varies through the day. This is important to understand for dayparting, i.e. buying AdWords and display media. This daypart media use from comScore Global Digital Future in Focus shows how desktop is still important for daytime at work audiences, but Tablet and smartphone dominate in the evening.
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