{"id":1679,"date":"2020-09-29T15:16:48","date_gmt":"2020-09-29T07:16:48","guid":{"rendered":"https:\/\/dayella.co\/?p=1679"},"modified":"2021-09-06T01:21:00","modified_gmt":"2021-09-05T17:21:00","slug":"five-essential-components-of-a-successful-marketing-tech-strategy-roadmap","status":"publish","type":"post","link":"https:\/\/dayella.co\/zh_cn\/martech\/2020\/five-essential-components-of-a-successful-marketing-tech-strategy-roadmap\/","title":{"rendered":"\u6210\u529f\u7684\u8425\u9500+\u6280\u672f\u6218\u7565\u8def\u7ebf\u56fe\u7684\u4e94\u4e2a\u57fa\u672c\u8981\u7d20"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d40px\u201d header_2_line_height=\u201d1.3em\u201d]<\/p>\n<h2>\u60a8\u77e5\u9053\u60a8\u7684\u4f01\u4e1a\u9700\u8981\u8425\u9500\u7b56\u7565\u624d\u80fd\u83b7\u5f97\u6210\u529f\u3002<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d text_font=\u201dBrandon Grotesque Regular|||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4f46\u4f20\u7edf\u7684\u8425\u9500\u7b56\u7565\u5df2\u4e0d\u518d\u6709\u6548\uff0c\u5b83\u4fa7\u91cd\u4e8e\u5236\u4f5c\u5b8c\u7f8e\u7684\u4fe1\u606f\u6765\u5438\u5f15\u5ba2\u6237\uff0c\u5e76\u901a\u8fc7\u51e0\u4e2a\u4e3b\u8981\u7684\u8425\u9500\u6e20\u9053\u4f20\u64ad\u8be5\u4fe1\u606f\u3002<\/p>\n<p>\u60f3\u60f3\u5728\u5f53\u4eca\u4e0d\u65ad\u53d8\u5316\u7684\u8425\u9500\u73af\u5883\u4e2d\uff0c\u60a8\u7684\u516c\u53f8\u771f\u6b63\u9700\u8981\u4ec0\u4e48\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<p><strong>\u5f53\u7136\uff0c\u4f60\u4ecd\u7136\u9700\u8981\u826f\u597d\u7684\u4fe1\u606f\u4f20\u9012\u548c\u4ee4\u4eba\u4fe1\u670d\u7684\u4ef7\u503c\u4e3b\u5f20\u6765\u5438\u5f15\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u3002\u4f46\u540c\u6837\u91cd\u8981\u7684\u662f\u4e86\u89e3\u4f60\u5f53\u524d\u548c\u6f5c\u5728\u5ba2\u6237\u5728\u54ea\u91cc\uff0c\u4ed6\u4eec\u7684\u751f\u6d3b\u4e60\u60ef\u548c\u4ef7\u503c\u89c2\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4e0e\u54c1\u724c\u548c\u5404\u79cd\u5a92\u4f53\u6e20\u9053\u4e92\u52a8\u3002<\/strong><\/p>\n<p>\u4e00\u65e6\u4f60\u641e\u6e05\u695a\u4e86\u8fd9\u4e00\u70b9\uff0c\u4f60\u5c31\u9700\u8981\u7cfb\u7edf\u548c\u5de5\u5177\u6765\u901a\u8fc7\u5ba2\u6237\u559c\u6b22\u7684\u6e20\u9053\u63a5\u89e6\u4ed6\u4eec\u2014\u2014\u901a\u5e38\u662f\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u5a92\u4f53\u7684\u6df7\u5408\u3002\u4f60\u7684\u516c\u53f8\u53ef\u80fd\u5fc5\u987b\u4e3a\u5ba2\u6237\u521b\u5efa\u591a\u4e2a\u63a5\u89e6\u70b9\uff0c\u540c\u65f6\u786e\u4fdd\u6ee1\u8db3\u4e70\u5bb6\u65c5\u7a0b\u6bcf\u4e2a\u9636\u6bb5\u7684\u4e0d\u540c\u9700\u6c42\u3002<\/p>\n<h3><strong>\u5982\u679c\u6ca1\u6709\u4eba\u770b\u5230\uff0c\u65e0\u8bba\u60a8\u7684\u4fe1\u606f\u4f20\u9012\u5f97\u591a\u4e48\u597d\uff0c\u90fd\u6ca1\u6709\u610f\u4e49\u3002<\/strong><\/h3>\n<p>\u60a8\u7684\u516c\u53f8\u771f\u6b63\u9700\u8981\u7684\u662f\u6574\u5408\u8425\u9500+\u6280\u672f\u7b56\u7565\uff0c\u5c06\u8425\u9500\u4e13\u4e1a\u77e5\u8bc6\u4e0e\u9002\u5f53\u7684\u7cfb\u7edf\u548c\u5de5\u5177\u76f8\u7ed3\u5408\uff0c\u901a\u8fc7\u6b63\u786e\u7684\u6e20\u9053\u5411\u6b63\u786e\u7684\u53d7\u4f17\u4f20\u9012\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u5f53\u60a8\u7684\u4f01\u4e1a\u5f00\u59cb\u4e0e Dayella Limited \u5408\u4f5c\u65f6\uff0c\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u5c06\u5168\u9762\u5ba1\u89c6\u60a8\u7684\u4e1a\u52a1\u548c\u8425\u9500\u8fd0\u8425\uff0c\u5236\u5b9a\u7efc\u5408\u8425\u9500 + \u6280\u672f\u6218\u7565\u3002\u901a\u8fc7\u5c06\u4ee5\u4e0b\u4e94\u9879\u539f\u5219\u7eb3\u5165\u60a8\u7684\u6218\u7565\uff0c\u60a8\u7684\u4f01\u4e1a\u5c06\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6548\u7387\uff0c\u540c\u65f6\u83b7\u5f97\u66f4\u9ad8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.8em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4<\/h2>\n<p>\u5236\u5b9a\u6709\u6548\u8425\u9500\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u662f\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u5e76\u8bbe\u5b9a\u4e0e\u4e4b\u76f8\u7b26\u7684\u8425\u9500 KPI\u3002<\/p>\n<p>\u8fd9\u542c\u8d77\u6765\u5f88\u660e\u663e\uff0c\u4f46\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u5f88\u591a\u516c\u53f8\u6c38\u8fdc\u5904\u4e8e\u201c\u6551\u706b\u6a21\u5f0f\u201d\u3002\u5458\u5de5\u603b\u662f\u4e13\u6ce8\u4e8e\u6218\u672f\u6267\u884c\uff0c\u6216\u6251\u706d\u201c\u706b\u707e\u201d\uff0c\u800c\u4e0d\u662f\u7740\u773c\u4e8e\u5168\u5c40\u3002<\/p>\n<p>\u8425\u9500\u7b56\u7565\u5e94\u76f4\u63a5\u6e90\u4e8e\u60a8\u7684\u8425\u9500\u76ee\u6807\uff0c\u800c\u8425\u9500\u76ee\u6807\u5219\u57fa\u4e8e\u6574\u4f53\u4e1a\u52a1\u8ba1\u5212\u3002\u660e\u786e\u5b9a\u4e49\u8fd9\u4e9b\u76ee\u6807\u4e5f\u5f88\u91cd\u8981\u3002\u6a21\u7cca\u7684\u76ee\u6807\uff08\u4f8b\u5982\u201c\u6211\u5e0c\u671b\u7f51\u7ad9\u8bbf\u95ee\u8005\u66f4\u591a\u201d\uff09\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8425\u9500\u7b56\u7565\u4e0d\u660e\u786e\uff0c\u800c\u660e\u786e\u7684\u76ee\u6807\uff08\u4f8b\u5982\u201c\u6211\u4eec\u5e0c\u671b\u5728\u672a\u6765 12 \u4e2a\u6708\u5185\u5c06\u7f51\u7edc\u6d41\u91cf\u589e\u52a0 50%\uff0c\u4ee5\u5b9e\u73b0 $500,000 \u7684\u5728\u7ebf\u9500\u552e\u6536\u5165\u76ee\u6807\u201d\uff09\u5219\u66f4\u80fd\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u6e90\u4e8e\u4ef7\u503c\u4e3b\u5f20<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u662f\u6f5c\u5728\u5ba2\u6237\u5411\u60a8\u8d2d\u4e70\u4ea7\u54c1\u7684\u9996\u8981\u539f\u56e0\u2014\u2014\u5373\u60a8\u5411\u5ba2\u6237\u627f\u8bfa\u7684\u5229\u76ca\u3002<\/p>\n<p>\u4e0e\u60a8\u7684\u7ade\u4e89\u4f18\u52bf\u5bc6\u5207\u76f8\u5173\u7684\u662f\u60a8\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u4ec0\u4e48\u4e0e\u4f17\u4e0d\u540c\u4e4b\u5904\uff1f\u867d\u7136\u6709\u4e9b\u54c1\u724c\u5b58\u5728\u4e8e\u81ea\u5df1\u7684\u7279\u5b9a\u9886\u57df\uff0c\u4f46\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u5728\u4e0e\u591a\u4e2a\u54c1\u724c\u7ade\u4e89\u5e02\u573a\u4efd\u989d\u3002<\/p>\n<p>\u60a8\u662f\u5426\u63d0\u4f9b\u72ec\u7279\u7684\u4ea7\u54c1\uff1f\u9ad8\u54c1\u8d28\u7684\u5ba2\u6237\u670d\u52a1\uff1f\u4fbf\u6377\u7684\u5728\u7ebf\u8ba2\u8d2d\u548c\u9001\u8d27\uff1f<\/p>\n<p>\u65e0\u8bba\u5982\u4f55\uff0c\u5728\u5236\u5b9a\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\u65f6\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u81ea\u5df1\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u3002\u5bf9\u4e8e\u521d\u521b\u4f01\u4e1a\u548c\u79d1\u6280\u4f01\u4e1a\u6765\u8bf4\u5c24\u5176\u5982\u6b64\u3002\u8425\u9500\u662f\u521d\u521b\u4f01\u4e1a\u548c SaaS \u516c\u53f8\u7684\u547d\u8109\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u60a8\u9700\u8981\u5728\u63a8\u51fa\u4ea7\u54c1\u540e\u7acb\u5373\u5efa\u7acb\u5e76\u6709\u6548\u5730\u5411\u5ba2\u6237\u4f20\u8fbe\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/p>\n<p>\u7ade\u4e89\u5206\u6790\u901a\u5e38\u662f\u6b64\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\u3002\u60a8\u9700\u8981\u4e86\u89e3\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u7684\u7acb\u573a\uff0c\u4ee5\u4fbf\u5236\u5b9a\u72ec\u7279\u7684\u4e3b\u5f20\u3002\u5373\u4f7f\u60a8\u5904\u4e8e\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u9886\u57df\uff0c\u67e5\u770b\u7c7b\u4f3c\u9886\u57df\u7684\u5176\u4ed6\u516c\u53f8\u6b63\u5728\u505a\u4ec0\u4e48\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u627e\u51fa\u6709\u6548\u7684\u65b9\u6cd5\u6216\u53d1\u73b0\u53ef\u4ee5\u7eb3\u5165\u60a8\u7684\u8425\u9500 + \u6280\u672f\u6218\u7565\u7684\u672a\u5f00\u53d1\u673a\u4f1a\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u00a0\u6784\u5efa\u5f3a\u5927\u7684\u8425\u9500\u6280\u672f\u57fa\u7840\uff0c\u52a9\u529b\u6210\u957f<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u5f00\u59cb\u8ba4\u8bc6\u5230\u8425\u9500\u6280\u672f\u7684\u5fc5\u8981\u6027\uff0c\u8425\u9500\u6280\u672f\u83b7\u5f97\u7684\u9884\u7b97\u4e5f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\u3002<\/p>\n<p>\u7136\u800c\uff0c40% \u7684\u8425\u9500\u4eba\u5458\u5bf9\u4ed6\u4eec\u7684\u00a0<a href=\"https:\/\/www.b2ppartners.com\/2019\/01\/24\/martech-vs-marketers-three-ways-to-bridge-the-gap-and-drive-martech-roi\/?doing_wp_cron=1561918774.7476079463958740234375\">\u8425\u9500\u6280\u672f<\/a>\uff0c\u8fd1\u56db\u5206\u4e4b\u4e09\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u4ed6\u4eec\u53ea\u53d1\u6325\u4e86\u5176\u8425\u9500\u6280\u672f\u7684 60% \u7684\u6f5c\u529b\u3002<\/p>\n<p>\u5728 Dayella Limited\uff0c\u6211\u4eec\u8ba4\u4e3a\u8fd9\u79cd\u4e0d\u6ee1\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u56e0\u4e3a\u8425\u9500\u6280\u672f\u88ab\u96f6\u6563\u5730\u91c7\u7528\u548c\u5b9e\u65bd\u3002\u4f01\u4e1a\u6ca1\u6709\u5236\u5b9a\u7efc\u5408\u6218\u7565\uff0c\u800c\u662f\u770b\u5230\u8425\u9500\u6280\u672f\u9700\u6c42\u5e76\u5f97\u5230\u89e3\u51b3\u65b9\u6848\u3002\u770b\u5230\u5176\u4ed6\u9700\u6c42\uff0c\u5c31\u4f1a\u5f97\u5230\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u8fd9\u79cd\u788e\u7247\u5316\u7684\u65b9\u6cd5\u53ef\u80fd\u4f1a\u5bfc\u81f4\u60a8\u7684\u7ec4\u7ec7\u62e5\u6709\u8d8a\u6765\u8d8a\u591a\u65e0\u6cd5\u534f\u540c\u5de5\u4f5c\u7684\u8425\u9500\u6280\u672f\u89e3\u51b3\u65b9\u6848\u3002\u60a8\u4e0d\u4ec5\u65e0\u6cd5\u7b80\u5316\u6d41\u7a0b\uff0c\u53cd\u800c\u53ef\u80fd\u4f1a\u7ed9\u56e2\u961f\u5e26\u6765\u66f4\u591a\u6df7\u4e71\u548c\u4e0d\u548c\u8c10\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u603b\u662f\u5c06\u8425\u9500\u6280\u672f\u7eb3\u5165\u4e3a\u5ba2\u6237\u5236\u5b9a\u7684\u8425\u9500\u7b56\u7565\u4e2d\u3002\u5728\u53d1\u73b0\u8fc7\u7a0b\u4e2d\uff0cDayella Limited \u5b8c\u6210\u4e86\u5bf9\u73b0\u6709\u6280\u672f\u7684\u5ba1\u6838\u3002\u6211\u4eec\u786e\u5b9a\u662f\u5426\u6709\u4efb\u4f55\u9700\u8981\u4fee\u590d\u7684\u5feb\u901f\u95ee\u9898\u6216\u4efb\u4f55\u5e94\u5b9e\u65bd\u7684\u5de5\u5177\u6216\u7cfb\u7edf\u3002<\/p>\n<p>\u901a\u5e38\uff0c\u5bf9\u4f60\u7684\u8425\u9500\u6280\u672f\u5806\u6808\u8fdb\u884c\u4e00\u4e9b\u6700\u5c0f\u7684\u8c03\u6574\u53ef\u4ee5\u8fc5\u901f\u4ea7\u751f\u6700\u5927\u7684\u53d8\u5316\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u6211\u4eec\u7684\u4e00\u4f4d\u5ba2\u6237\u5728\u8054\u7cfb Dayella Limited \u65f6\u5df2\u7ecf\u83b7\u5f97\u4e86\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u4ed6\u4eec\u5728\u8f6c\u5316\u65b9\u9762\u9047\u5230\u4e86\u56f0\u96be\u3002\u5728\u5ba1\u6838\u6d41\u7a0b\u4e4b\u540e\uff0c\u6211\u4eec\u5236\u5b9a\u4e86\u4e00\u9879\u7cfb\u7edf\u9a71\u52a8\u7b56\u7565\uff0c\u5176\u4e2d\u5305\u62ec\u66f4\u65b0\u7f51\u7ad9\u4e0a\u7684\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u8868\u5355\uff0c\u4ee5\u53ca\u5b9e\u65bd\u5728\u7ebf\u804a\u5929\u673a\u5668\u4eba\u6765\u8865\u5145\u547c\u53eb\u4e2d\u5fc3\u3002\u8fd9\u4e9b\u5c0f\u53d8\u5316\u4f7f\u8be5\u516c\u53f8\u80fd\u591f\u5728\u4e0d\u589e\u52a0\u5e7f\u544a\u652f\u51fa\u7684\u60c5\u51b5\u4e0b\u5927\u5e45\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u6839\u636e\u60a8\u7684\u4e70\u5bb6\u89d2\u8272\u5b9a\u5236<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4f5c\u4e3a\u8425\u9500\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u3002\u6211\u4eec\u6307\u7684\u4e0d\u4ec5\u4ec5\u662f\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002\u201c25-45 \u5c81\u4e14\u53d7\u8fc7\u5927\u5b66\u6559\u80b2\u7684\u5973\u6027\u201d\u662f\u5f88\u597d\u7684\u4fe1\u606f\uff0c\u4f46\u5728\u5f53\u4eca\u6570\u636e\u4e30\u5bcc\u7684\u8425\u9500\u73af\u5883\u4e2d\uff0c\u5b83\u5e76\u4e0d\u9002\u7528\u3002<\/p>\n<p>\u60a8\u5e94\u8be5\u50cf\u719f\u6089\u597d\u53cb\u4e00\u6837\u719f\u6089\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u4ed6\u4eec\u7684\u4ef7\u503c\u89c2\u3001\u9700\u6c42\u548c\u751f\u6d3b\u4e60\u60ef\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u4e0d\u8981\u4ec5\u4ec5\u4f9d\u9760\u731c\u6d4b\u3002\u5e02\u573a\u8c03\u7814\u901a\u5e38\u9700\u8981\u5168\u9762\u3001\u51c6\u786e\u5730\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u5f00\u53d1\u4e00\u4e2a\u6216\u591a\u4e2a\u4e70\u65b9\u89d2\u8272\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u6700\u80fd\u63a5\u89e6\u5230\u60a8\u7684\u53d7\u4f17\u7684\u8425\u9500\u7b56\u7565\u3001\u4fe1\u606f\u548c\u6e20\u9053\u3002<\/p>\n<p>\u4e70\u65b9\u89d2\u8272\u5e94\u8be5\u8d2f\u7a7f\u4e8e\u60a8\u6218\u7565\u7684\u65b9\u65b9\u9762\u9762\u3002\u5982\u679c\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u6216\u8425\u9500\u7b56\u7565\u65e0\u6cd5\u6ee1\u8db3\u4e70\u65b9\u7684\u9700\u6c42\u6216\u5174\u8da3\uff0c\u8bf7\u653e\u5f03\u5b83\u4eec\u5e76\u627e\u51fa\u53ef\u4ee5\u6ee1\u8db3\u9700\u6c42\u6216\u5174\u8da3\u7684\u65b9\u6cd5\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u53ef\u8861\u91cf\u4e14\u7075\u6d3b<\/h2>\n<p>AGILEA \u660e\u786e\u7684\u8425\u9500\u7b56\u7565\u5bf9\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u60a8\u7684\u8425\u9500 + \u6280\u672f\u7b56\u7565\u4e0d\u5fc5\u50cf\u5341\u8beb\u90a3\u6837\u4e00\u6210\u4e0d\u53d8\u3002<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u65e0\u6cd5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u6216\u65b0\u4fe1\u606f\u53ef\u80fd\u4f1a\u963b\u788d\u60a8\u7684\u8425\u9500\u6210\u529f\u3002<\/p>\n<p><strong>\u76f8\u53cd\uff0c\u4f60\u7684\u4f01\u4e1a\u5e94\u8be5\u5b9e\u8df5\u00a0<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/agile-marketing-a-step-by-step-guide\">\u654f\u6377\u8425\u9500<\/a>.<\/strong><\/p>\n<p>\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff1f\u9996\u5148\u8981\u5236\u5b9a\u53ef\u8861\u91cf\u7684\u8425\u9500 + \u6280\u672f\u6218\u7565\u3002\u60a8\u9700\u8981\u5728\u8425\u9500\u6280\u672f\u57fa\u7840\u4e2d\u52a0\u5165\u7cfb\u7edf\u548c\u5de5\u5177\uff0c\u4ee5\u4fbf\u6536\u96c6\u6570\u636e\u5e76\u83b7\u5f97\u65b0\u89c1\u89e3\u3002<\/p>\n<p>\u4e00\u65e6\u60a8\u5f00\u59cb\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u5e76\u6bcf\u5929\u6267\u884c\uff08\u94fe\u63a5\u81f3 MM \u535a\u5ba2\uff09\uff0c\u60a8\u5c06\u80fd\u591f\u6536\u96c6\u65b0\u7684\u6570\u636e\u3001\u5206\u6790\u548c\u4fe1\u606f\u3002\u901a\u8fc7\u654f\u6377\u7684\u8425\u9500\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u6240\u53d1\u73b0\u7684\u4fe1\u606f\u5bf9\u53d8\u5316\u6301\u5f00\u653e\u6001\u5ea6\u5e76\u505a\u51fa\u54cd\u5e94\u3002<\/p>\n<p>\u53ef\u8861\u91cf\u4e14\u7075\u6d3b\u7684\u8425\u9500\u7b56\u7565\u5c06\u4f7f\u60a8\u80fd\u591f\u5fae\u8c03\u60a8\u7684\u8425\u9500\u8ba1\u5212\u5e76\u00a0<a href=\"https:\/\/dayella.co\/zh_cn\/blog\/\">\u53d1\u6398\u65b0\u673a\u9047<\/a>\u00a0\u4e3a\u60a8\u7684\u4e1a\u52a1\u63d0\u4f9b\u4fbf\u5229\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d][et_pb_blurb title=\u201dRichard Choi\u201d image=\u201dhttps:\/\/dayella.co\/wp-content\/uploads\/2020\/12\/IMG_9228-removebg-preview-e1607012307614-1.png\u201d image_max_width=\u201d50%\u201d _builder_version=\u201d4.7.4\u2033 _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular||||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque Regular||||||||\u201d body_text_align=\u201dcenter\u201d hover_enabled=\u201d0\u2033 title_text=\u201dIMG_9228-removebg-preview-e1607012307614\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<div class=\"author_position\">Dayella Limited \u8463\u4e8b<\/div>\n<p><a href=\"https:\/\/twitter.com\/dayellalimited\" target=\"_blank\" rel=\"noopener noreferrer\">@dayellalimited<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u201d\u589e\u957f\u5ba1\u8ba1\u201d image=\u201dhttps:\/\/dayella.co\/wp-content\/uploads\/2020\/09\/pexels-oleg-magni-2058147-1.jpg\u201d image_max_width=\u201d50%\u201d _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular|||||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque Regular||||||||\u201d body_text_align=\u201dcenter\u201d][\/et_pb_blurb][et_pb_button button_text=\u201d\u8bf7\u6c42\u201d button_alignment=\u201dcenter\u201d _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d custom_button=\u201don\u201d button_text_size=\u201d14px\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#00adb1\u2033 button_bg_use_color_gradient=\u201don\u201d button_bg_color_gradient_start=\u201d#00adb1\u2033 button_bg_color_gradient_end=\u201d#00c8cc\u201d button_border_width=\u201d0px\u201d button_border_radius=\u201d5px\u201d button_letter_spacing=\u201d1px\u201d button_font=\u201dBrandon Grotesque Regular||||||||\u201d button_use_icon=\u201doff\u201d custom_margin=\u201d-25px||||false|false\u201d custom_padding=\u201d15px|35px|15px|55px|false|false\u201d box_shadow_style=\u201dpreset3\u2033 box_shadow_vertical=\u201d17px\u201d box_shadow_blur=\u201d48px\u201d box_shadow_color=\u201drgba(0,173,177,0.5)\u201d button_bg_color__hover_enabled=\u201don|hover\u201d][\/et_pb_button][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d header_4_font=\u201dBrandon Grotesque Regular||||||||\u201d]<\/p>\n<h4 style=\"text-align: center;\">\u5173\u952e\u8bcd<\/h4>\n<ol>\n<li style=\"text-align: center;\">#\u5185\u5bb9<\/li>\n<li style=\"text-align: center;\">#\u6570\u5b57\u5316\u8f6c\u578b<\/li>\n<li style=\"text-align: center;\">#\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#\u4e1a\u52a1<\/li>\n<li style=\"text-align: center;\">#\u8425\u9500\u7ec4\u5408<\/li>\n<li style=\"text-align: center;\">#\u591a\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#martech<\/li>\n<li style=\"text-align: center;\">#\u8425\u9500<\/li>\n<li style=\"text-align: center;\">#\u6210\u957f<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u77e5\u9053\u60a8\u7684\u4f01\u4e1a\u9700\u8981\u8425\u9500\u7b56\u7565\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002\u4f46\u4f20\u7edf\u7684\u8425\u9500\u7b56\u7565\u4e13\u6ce8\u4e8e\u5236\u4f5c\u5b8c\u7f8e\u7684\u4fe1\u606f\u6765\u5438\u5f15\u5ba2\u6237\uff0c\u5e76\u901a\u8fc7\u51e0\u4e2a\u4e3b\u8981\u7684\u8425\u9500\u6e20\u9053\u4f20\u64ad\u8be5\u4fe1\u606f\uff0c\u8fd9\u79cd\u7b56\u7565\u5df2\u4e0d\u518d\u9002\u7528\u3002\u60f3\u60f3\u60a8\u7684\u516c\u53f8\u5728\u5f53\u4eca\u4e0d\u65ad\u53d1\u5c55\u7684\u5e02\u573a\u73af\u5883\u4e2d\u771f\u6b63\u9700\u8981\u4ec0\u4e48\u624d\u80fd\u53d6\u5f97\u6210\u529f [\u2026]<\/p>","protected":false},"author":2,"featured_media":1468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"iawp_total_views":3,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech"],"_links":{"self":[{"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":11,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"predecessor-version":[{"id":3115,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/posts\/1679\/revisions\/3115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/media\/1468"}],"wp:attachment":[{"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dayella.co\/zh_cn\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}