{"id":1735,"date":"2020-09-29T20:37:38","date_gmt":"2020-09-29T12:37:38","guid":{"rendered":"https:\/\/dayella.co\/?p=1735"},"modified":"2021-09-06T00:05:17","modified_gmt":"2021-09-05T16:05:17","slug":"defining-kpis-pivotal-to-measuring-business-performance-and-growth","status":"publish","type":"post","link":"https:\/\/dayella.co\/zh_cn\/growth-hacking\/2020\/defining-kpis-pivotal-to-measuring-business-performance-and-growth\/","title":{"rendered":"\u5b9a\u4e49\u8861\u91cf\u4e1a\u52a1\u7ee9\u6548\u548c\u589e\u957f\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_column type=\u201d2_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d40px\u201d header_2_line_height=\u201d1.3em\u201d]<\/p>\n<h2>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u9a71\u52a8\u8425\u9500\u73af\u5883\u4e2d\uff0c\u8425\u9500\u4eba\u5458\u80fd\u591f\u83b7\u53d6\u7684\u6570\u636e\u8d22\u5bcc\u6b63\u5728\u8fc5\u901f\u589e\u52a0\u3002<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201d\u9ed8\u8ba4\u201d text_font=\u201dBrandon Grotesque Regular|||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4f46\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u4f01\u4e1a\u9886\u5bfc\u8005\u5728\u5236\u5b9a\u548c\u5b9e\u73b0\u6b63\u786e\u7684 KPI \u65b9\u9762\u9047\u5230\u7684\u56f0\u96be\u6bd4\u5236\u5b9a\u63a8\u52a8\u589e\u957f\u548c\u6536\u5165\u5b9e\u73b0\u76ee\u6807\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u8981\u591a\u5f97\u591a\u3002<span>\u00a0<\/span><a href=\"https:\/\/sloanreview.mit.edu\/projects\/leading-with-next-generation-key-performance-indicators\/\">\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u65af\u9686\u7ba1\u7406\u5b66\u9662\/\u8c37\u6b4c\u62a5\u544a<\/a>.<\/p>\n<p>\u9ad8\u7ba1\u4eec\u7ecf\u5e38\u5728\u4e0d\u540c\u7684\u76ee\u6807\u8bbe\u5b9a\u65b9\u6cd5\u4e4b\u95f4\u72b9\u8c6b\u4e0d\u51b3\u3002KPI \u5e94\u8be5\u662f\u6218\u7565\u6027\u7684\u8fd8\u662f\u6218\u672f\u6027\u7684\uff1f\u662f\u8fd0\u8425\u6027\u7684\u8fd8\u662f\u8d22\u52a1\u6027\u7684\uff1f\u662f\u5e7f\u6cdb\u7684\u8fd8\u662f\u6709\u9488\u5bf9\u6027\u7684\uff1f<\/p>\n<p>\u56e0\u6b64\uff0c\u5927\u591a\u6570\u7ec4\u7ec7\u5b9e\u9645\u4e0a<span>\u00a0<\/span><strong>KPI \u8868\u73b0\u4e0d\u4f73<\/strong>.<\/p>\n<p>\u7136\u800c\uff0c\u4e1a\u7ee9\u4e0d\u4f73\u5e76\u4e0d\u4e00\u5b9a\u662f\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u901a\u8fc7\u63d0\u51fa\u6b63\u786e\u7684\u95ee\u9898\uff0c\u4f01\u4e1a\u9886\u5bfc\u8005\u53ef\u4ee5\u5236\u5b9a\u51c6\u786e\u3001\u73b0\u5b9e\u4e14\u96c4\u5fc3\u52c3\u52c3\u7684\u76ee\u6807\u548c KPI\uff0c\u8fd9\u4e9b\u76ee\u6807\u548c KPI \u5c06\u7528\u4e8e\u5efa\u7acb\u9ad8\u5ea6\u6210\u529f\u7684\u8425\u9500+\u6280\u672f\u8ba1\u5212\u3002<\/p>\n<p>\u5728\u76ee\u6807\u8bbe\u5b9a\u8fc7\u7a0b\u4e2d\uff0c\u91cd\u8981\u7684\u662f\u8981\u8003\u8651\u4e00\u4e9b\u56e0\u7d20\uff0c\u8fd9\u4e9b\u56e0\u7d20\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u7ec4\u7ec7\u8bbe\u5b9a KPI\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u786e\u5b9a\u6700\u7ec8\u5bf9\u4f01\u4e1a\u7684\u6536\u5165\u548c\u5229\u6da6\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u7684\u6b63\u786e KPI\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u9009\u62e9\u8f6f\u6307\u6807\u8fd8\u662f\u786c\u6307\u6807<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u8bb8\u591a\u516c\u53f8\u90fd\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u201c\u9ad8\u5c42\u65b9\u6cd5\u201d\u6216\u96be\u4ee5\u8861\u91cf\u7684\u8425\u9500\u76ee\u6807\u4e0a\uff0c\u4f8b\u5982\u77e5\u540d\u5ea6\u548c\u611f\u77e5\u5ea6\u3002<\/p>\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u4e9b\u90fd\u662f\u771f\u5b9e\u7684\u6307\u6807\uff0c\u800c\u4e14\u901a\u8fc7\u5f53\u4eca\u5148\u8fdb\u7684\u8425\u9500\u6570\u636e\u3001\u7cfb\u7edf\u548c\u5de5\u5177\uff0c\u8fd9\u4e9b\u6307\u6807\u53d8\u5f97\u66f4\u5bb9\u6613\u5b9a\u4e49\u3002<\/p>\n<p>\u4f46\u5e02\u573a\u9886\u5bfc\u8005\u5c06\u65f6\u95f4\u548c\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u6570\u636e\u9a71\u52a8\u7684 KPI \u4e0a\uff0c\u5373\u786c\u6027 KPI\u3002\u539f\u56e0\u6709\u5f88\u591a\uff0c\u5176\u4e2d\u6700\u4e3b\u8981\u7684\u662f\u8f6f\u6027\u6307\u6807\u96be\u4ee5\u5b9a\u4e49\uff0c\u4e5f\u96be\u4ee5\u8861\u91cf\u5176\u5bf9\u5177\u4f53\u7ed3\u679c\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u8fd9\u4e0d\u4ec5\u4f7f\u5f97\u5728\u516c\u53f8\u9886\u5bfc\u5c42\u8bc4\u4f30\u7ee9\u6548\u548c\u9884\u7b97\u5206\u914d\u65f6\u8bc1\u660e\u8425\u9500\u6295\u8d44\u7684\u5408\u7406\u6027\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\uff0c\u800c\u4e14\u8fd8\u4f7f\u5f97\u56e2\u961f\u4e4b\u95f4\u5bf9\u5982\u4f55\u6839\u636e\u66f4\u91cd\u8981\u7684\u589e\u957f\u548c\u6536\u5165\u9a71\u52a8\u56e0\u7d20\u5b89\u6392\u5de5\u4f5c\u4f18\u5148\u987a\u5e8f\u611f\u5230\u56f0\u60d1\u3002<\/p>\n<p>\u8f6f\u6307\u6807\u5f88\u5bb9\u6613\u53d8\u6210\u4e0d\u65ad\u53d8\u5316\u7684\u76ee\u6807\u2014\u2014\u4eba\u4eec\u5bf9\u6210\u529f\u7684\u5b9a\u4e49\u5f80\u5f80\u4e0d\u540c\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u8425\u9500\u9884\u7b97\u3001\u4eba\u5458\u6216\u6e20\u9053\u5206\u914d\u4e0d\u5f53\uff0c\u4ece\u800c\u5bfc\u81f4\u4e1a\u7ee9\u66f4\u597d\u3001\u5f71\u54cd\u66f4\u5927\u3002<\/p>\n<p><strong>\u4f01\u4e1a\u9886\u5bfc\u8005\u548c\u673a\u6784\u4e5f\u5e94\u8be5\u63a5\u53d7\u8fd9\u79cd\u4ee5\u6570\u636e\u4e3a\u5bfc\u5411\u3001\u6ce8\u91cd\u6570\u5b57\u3001\u6307\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u505a\u6cd5\uff0c\u56e0\u4e3a\u5b83\u63d0\u4f9b\u4e86\u6210\u529f\u7684\u5207\u5b9e\u8bc1\u636e\u3002<\/strong><\/p>\n<p>\u6211\u4eec\u5b9a\u4e49\u4e1a\u52a1\u76ee\u6807\u548c\u6b63\u786e\u7684\u786c\u6027 KPI \u7684\u8fc7\u7a0b\u4ece\u53d1\u73b0\u8fc7\u7a0b\u4e00\u5f00\u59cb\u5c31\u5f00\u59cb\u4e86\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u5bf9\u5ba2\u6237\u5f53\u524d\u7684\u4e1a\u52a1\u7ee9\u6548\u8fdb\u884c\u5168\u9762\u3001\u5168\u65b9\u4f4d\u7684\u5ba1\u67e5\uff0c\u5305\u62ec\u6536\u8d2d\u3001\u8fd0\u8425\u3001\u7ec4\u7ec7\u3001\u6d41\u7a0b\u548c\u81ea\u52a8\u5316\u3001\u5ba2\u6237\u4f53\u9a8c\u548c\u4ea4\u4ed8\u7b49\u9886\u57df\u3002\u7136\u540e\uff0c\u6211\u4eec\u80fd\u591f\u6df1\u5165\u7814\u7a76\u5ba2\u6237\u7684\u4e1a\u52a1\uff0c\u8bc4\u4f30\u7ee9\u6548\u4ee5\u53d1\u73b0\u3001\u8bc6\u522b\u548c\u4f18\u5316\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/p>\n<p>\u5728\u5b9e\u9645\u5b9e\u65bd\u591a\u65b9\u9762\u7684\u8425\u9500\u6d3b\u52a8\u6216\u8d44\u6e90\u4e4b\u524d\uff0c\u6211\u4eec\u5e0c\u671b\u786e\u4fdd\u5ba2\u6237\u80fd\u591f\u6839\u636e\u4e4b\u524d\u7684\u57fa\u51c6\u8861\u91cf\u5176\u4e1a\u52a1\u7ee9\u6548\u3002<\/p>\n<p>\u6211\u4eec\u8fd8\u5e0c\u671b\u6d88\u9664\u4e1a\u52a1\u6269\u5c55\u7684\u963b\u788d\u56e0\u7d20\uff0c\u4ece\u800c\u4e0d\u62d6\u7d2f\u4e1a\u7ee9\u3002\u56e0\u6b64\uff0c\u5f53\u8425\u9500+\u6280\u672f\u8ba1\u5212\u542f\u52a8\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8861\u91cf\u6211\u4eec\u7684\u8425\u9500+\u6280\u672f\u8def\u7ebf\u56fe\u7684\u5f71\u54cd\uff0c\u5e76\u9010\u5e74\u3001\u9010\u5b63\u5ea6\u751a\u81f3\u9010\u65e5\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n<p>\u62e5\u6709\u8861\u91cf\u7ee9\u6548\u7684\u5fc5\u8981\u7cfb\u7edf\u3001\u5de5\u5177\u548c\u5206\u6790\u5bf9\u4e8e\u786e\u4fdd\u6211\u4eec\u7684\u8ba1\u5212\u80fd\u591f\u957f\u671f\u5b9e\u73b0\u65e2\u5b9a\u76ee\u6807\u548c\u8d35\u4f01\u4e1a\u7684 KPI \u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><strong>\u5982\u679c\u6ca1\u6709\u786c\u6027\u6307\u6807\uff0c\u8425\u9500+\u6280\u672f\u7ec4\u7ec7\u5c06\u5f88\u96be\u8bc1\u5b9e\u5176\u5b58\u5728\u7684\u7406\u7531\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>B2B \u4e0e B2C KPIS \u8bbe\u7f6e\u7684\u533a\u522b<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>B2B \u548c B2C \u516c\u53f8\u7684\u9ad8\u5c42\u76ee\u6807\u53ef\u80fd\u5927\u4f53\u76f8\u540c\uff08\u589e\u52a0\u9500\u552e\u989d\u3001\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u7b49\uff09\uff0c\u4f46\u5177\u4f53 KPI \u5f80\u5f80\u4e0d\u540c\u3002B2C \u548c B2B \u4e70\u5bb6\u7684\u884c\u4e3a\u5b58\u5728\u5f88\u5927\u5dee\u5f02\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u60c5\u611f\u4e0e\u903b\u8f91\uff1a<\/strong><span>\u00a0<\/span>\u6d88\u8d39\u8005\u901a\u5e38\u53d7\u60c5\u611f\u9a71\u52a8\uff0c\u66f4\u5bb9\u6613\u51b2\u52a8\u51b3\u7b56\u3002B2B \u516c\u53f8\u89c4\u907f\u98ce\u9669\uff0c\u57fa\u4e8e\u7406\u6027\u505a\u51fa\u6df1\u601d\u719f\u8651\u7684\u51b3\u7b56\u3002<\/li>\n<li><strong>\u4e00\u5bf9\u591a\uff1a<\/strong><span>\u00a0<\/span>B2C \u516c\u53f8\u901a\u5e38\u4ee5\u4e2a\u4eba\u6d88\u8d39\u8005\u4e3a\u76ee\u6807\uff0c\u800c B2B \u8425\u9500\u66f4\u4e3a\u590d\u6742\uff0c\u6d89\u53ca\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u7684\u652f\u6301\u3002<\/li>\n<li><strong>\u5feb\u901f\u9500\u552e\u5468\u671f\u4e0e\u957f\u671f\u9500\u552e\u5468\u671f\uff1a<\/strong><span>\u00a0<\/span>\u6d88\u8d39\u8005\u901a\u5e38\u4f1a\u7acb\u5373\u505a\u51fa\u4e00\u6b21\u6027\u51b3\u5b9a\uff0c\u800c\u4f01\u4e1a\u7684\u51b3\u7b56\u8fc7\u7a0b\u5219\u8f83\u6162\uff0c\u6709\u65f6\u9700\u8981\u4e00\u5e74\u751a\u81f3\u66f4\u957f\u65f6\u95f4\u3002<\/li>\n<\/ul>\n<p><strong>\u5ba2\u6237\u7684\u4e0d\u540c\u884c\u4e3a\u5fc5\u987b\u544a\u77e5\u60a8\u7684 KPI\u3002<\/strong><span>\u00a0<\/span>B2C \u516c\u53f8\u53ef\u80fd\u4f1a\u5236\u5b9a\u4e13\u6ce8\u4e8e\u786e\u4fdd\u65e0\u6469\u64e6\u4ea4\u6613\u7684 KPI\uff0c\u4ee5\u514d\u51b2\u52a8\u578b\u4e70\u5bb6\u5f88\u5feb\u5931\u53bb\u5174\u8da3\u3002B2B \u8425\u9500\u901a\u5e38\u66f4\u96be\u8861\u91cf\uff0c\u56e0\u4e3a\u9500\u552e\u5468\u671f\u66f4\u957f\uff0c\u51b3\u7b56\u8fc7\u7a0b\u66f4\u590d\u6742\uff0c\u56e0\u6b64\u4f7f\u7528\u6700\u7ec8\u9500\u552e\u4e4b\u524d\u7684\u9886\u5148\u6307\u6807\uff08\u4f8b\u5982\u5bfc\u81f4\u73b0\u573a\u6f14\u793a\u7684\u7535\u5b50\u90ae\u4ef6\u8f6c\u5316\uff09\u6765\u8bbe\u7f6e KPI \u662f\u6709\u76ca\u7684\u3002<\/p>\n<p>\u867d\u7136 B2C \u548c<span>\u00a0<\/span><a href=\"https:\/\/www.business2community.com\/b2b-marketing\/stop-measuring-your-b2b-marketing-campaigns-with-b2c-kpis-heres-how-02154013\">B2B\u8425\u9500<\/a><span>\u00a0<\/span>KPI\uff0c\u6709\u4e00\u4ef6\u4e8b\u662f\u76f8\u540c\u7684\uff1aKPI \u5fc5\u987b\u80fd\u591f\u901a\u8fc7\u5404\u79cd\u5f52\u56e0\u65b9\u6cd5\u548c\u7cfb\u7edf\u8fdb\u884c\u8861\u91cf\uff0c\u4ee5\u4fbf\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u7684\u6765\u6e90\u5e76\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\u4ee5\u652f\u6301\u589e\u957f\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u8ddf\u8e2a\u5ba2\u6237\u65c5\u7a0b\u7684 KPI<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u7406\u89e3<span>\u00a0<\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map\">\u987e\u5ba2\u7684\u65c5\u7a0b<\/a>\uff0c\u5e76\u4e14\u53ef\u80fd\u6709\u5f88\u591a\u56e0\u7d20\uff0c\u662f\u5f53\u4eca\u8425\u9500\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n<p>\u5f53\u60a8\u4e86\u89e3\u5ba2\u6237\u4e0e\u60a8\u7684\u4f01\u4e1a\u4e92\u52a8\u7684\u65b9\u5f0f\u3001\u65f6\u95f4\u548c\u539f\u56e0\u65f6\uff0c\u60a8\u5c31\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u5b9a\u5236\u7684\u8425\u9500\u7b56\u7565\uff0c\u9488\u5bf9\u5ba2\u6237\u7684\u60c5\u51b5\uff0c\u63d0\u4f9b\u4ed6\u4eec\u5728\u8bc4\u4f30\u65f6\u6240\u9700\u7684\u80cc\u666f\u4fe1\u606f\u3002<\/p>\n<p><strong>\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5176\u6709\u6548\u6027\uff0c\u60a8\u7684\u5ba2\u6237\u65c5\u7a0b\u4e5f\u5e94\u8be5\u5f71\u54cd\u60a8\u7684\u76ee\u6807\u548c KPI\u3002<\/strong><\/p>\n<p>\u5728 Dayella Limited\uff0c\u6211\u4eec\u4e0e\u5ba2\u6237\u5408\u4f5c\u89c4\u5212\u5ba2\u6237\u65c5\u7a0b\u5e76\u5236\u5b9a KPI \u6765\u8861\u91cf\u6bcf\u4e2a\u9636\u6bb5\u3002\u5bf9\u4e8e\u5ba2\u6237\u65c5\u7a0b\u8f83\u4e3a\u590d\u6742\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u76ee\u6807\u8bbe\u5b9a\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u6211\u4eec\u7684\u56e2\u961f\u88ab\u4f5b\u7f57\u91cc\u8fbe\u5dde\u4e00\u5bb6\u9886\u5148\u7684\u751f\u7269\u6280\u672f\u516c\u53f8\u9009\u4e2d\uff0c\u8d1f\u8d23\u5236\u5b9a\u548c\u5b9e\u65bd\u4e00\u9879\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\uff0c\u65e8\u5728\u5411\u6d88\u8d39\u8005\u5e02\u573a\u63a8\u51fa\u4e00\u79cd\u65b0\u7684\u624b\u672f\u6280\u672f\u3002\u4e3a\u4e86\u901a\u8fc7\u4e0d\u540c\u7c7b\u578b\u7684\u641c\u7d22\u88ab\u53d1\u73b0\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u6559\u80b2\u5185\u5bb9\u7684\u57fa\u7840\u3002\u8fd9\u4e9b\u5185\u5bb9\u4e0e\u60a3\u8005\u7684\u65c5\u7a0b\u76f8\u5339\u914d\uff0c\u5305\u62ec\u8bca\u65ad\u8fc7\u7a0b\u3001\u9009\u62e9\u6cbb\u7597\u65b9\u6848\u3001\u9009\u62e9\u5916\u79d1\u533b\u751f\u4ee5\u53ca\u7ba1\u7406\u672f\u540e\u5eb7\u590d\u3002<\/p>\n<p>\u5728\u89c4\u5212\u8425\u9500\u8ba1\u5212\u65f6\uff0c\u6211\u4eec\u786e\u5b9a\u4e86\u5ba2\u6237\u65c5\u7a0b\u7684\u4e94\u4e2a\u5173\u952e\u9636\u6bb5\uff1a<\/p>\n<p>1. \u60a3\u8005\u610f\u8bc6\u548c\u6559\u80b2<\/p>\n<p>2. \u60a3\u8005\u95ee\u8be2<\/p>\n<p>3. \u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5ba1\u67e5<\/p>\n<p>4. \u5916\u79d1\u533b\u751f\u54a8\u8be2<\/p>\n<p>5. \u5b89\u6392\u624b\u672f<\/p>\n<p>\u901a\u8fc7\u5c06\u590d\u6742\u7684\u5ba2\u6237\u65c5\u7a0b\u7ec6\u5206\u4e3a\u4e94\u4e2a\u9636\u6bb5\uff0c\u6211\u4eec\u80fd\u591f\u4e3a\u6bcf\u4e2a\u9636\u6bb5\u5236\u5b9a\u76f8\u5173\u7684 KPI\u3002Dayella Limited \u968f\u540e\u5728\u6574\u4e2a\u5b9e\u65bd\u8fc7\u7a0b\u548c\u4e0a\u5e02\u53d1\u5e03\u8fc7\u7a0b\u4e2d\u8861\u91cf\u6bcf\u4e2a KPI\uff0c\u8ba9\u6211\u4eec\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u548c\u6218\u672f\u6709\u6548\uff0c\u4ee5\u53ca\u9700\u8981\u8c03\u6574\u54ea\u4e9b\u65b9\u9762\u6765\u63d0\u9ad8\u6548\u7387\u3002<\/p>\n<p>\u5ba2\u6237\u65c5\u7a0b KPI \u4e5f\u4e0d\u5fc5\u4ec5\u9650\u4e8e\u83b7\u53d6\u9636\u6bb5\u3002\u6211\u4eec\u7ecf\u5e38\u5e2e\u52a9\u5ba2\u6237\u8bbe\u7f6e\u548c\u8861\u91cf\u5176\u670d\u52a1\/\u4ea7\u54c1\u7684\u4ea4\u4ed8\u6216\u6027\u80fd\u4ee5\u53ca\u4ea4\u4ed8\u540e\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u7684 KPI\u3002\u901a\u8fc7\u8861\u91cf\u83b7\u53d6\u3001\u6027\u80fd\u548c\u4fdd\u7559 KPI\uff0c\u6211\u4eec\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u8425\u9500\u548c\u9500\u552e\u804c\u80fd\u4ee5\u53ca\u4e70\u5bb6\u5728\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u5982\u4f55\u4e0e\u54c1\u724c\u4e92\u52a8\u548c\u54cd\u5e94\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2><strong>\u5236\u5b9a KPI \u540e\uff0c\u5b83\u4eec\u4ecd\u7136\u5177\u6709\u76f8\u5173\u6027<\/strong><\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u8bbe\u5b9a\u6b63\u786e\u7684 KPI \u662f\u6210\u529f\u7684\u5173\u952e\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u521b\u5efa\u4e86 KPI\uff0c\u5c31\u628a\u5b83\u4eec\u653e\u5728\u62bd\u5c49\u91cc\uff0c\u76f4\u5230\u4e0b\u4e00\u4e2a\u89c4\u5212\u9636\u6bb5\u624d\u91cd\u65b0\u67e5\u770b\uff0c\u90a3\u4e48 KPI \u662f\u4ec0\u4e48\u5c31\u6beb\u65e0\u610f\u4e49\u3002KPI 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title=\u201dAmelia Liu\u201d image=\u201dhttps:\/\/dayella.co\/wp-content\/uploads\/2020\/11\/2.jpg\u201d image_max_width=\u201d50%\u201d _builder_version=\u201d4.7.4\u2033 _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular|||||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque Regular|||||||||\u201d body_text_align=\u201dcenter\u201d]<\/p>\n<div class=\"author_position\">Dayella Limited \u9500\u552e\u53ca\u5e02\u573a\u7ecf\u7406<\/div>\n<p><a href=\"https:\/\/twitter.com\/dayellalimited\" target=\"_blank\" rel=\"noopener noreferrer\">@dayella.co<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u201d\u589e\u957f\u5ba1\u8ba1\u201d image=\u201dhttps:\/\/dayella.co\/wp-content\/uploads\/2020\/09\/pexels-oleg-magni-2058147-1.jpg\u201d image_max_width=\u201d50%\u201d _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular|||||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque Regular||||||||\u201d body_text_align=\u201dcenter\u201d][\/et_pb_blurb][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2MDMifX0=@\u201d button_text=\u201d\u8bf7\u6c42\u201d button_alignment=\u201dcenter\u201d _builder_version=\u201d4.7.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201ddefault\u201d custom_button=\u201don\u201d button_text_size=\u201d14px\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#00adb1\u2033 button_bg_use_color_gradient=\u201don\u201d button_bg_color_gradient_start=\u201d#00adb1\u2033 button_bg_color_gradient_end=\u201d#00c8cc\u201d button_border_width=\u201d0px\u201d button_border_radius=\u201d5px\u201d button_letter_spacing=\u201d1px\u201d button_font=\u201dBrandon Grotesque Regular||||||||\u201d button_use_icon=\u201doff\u201d custom_margin=\u201d-25px||||false|false\u201d custom_padding=\u201d15px|35px|15px|55px|false|false\u201d box_shadow_style=\u201dpreset3\u2033 box_shadow_vertical=\u201d17px\u201d box_shadow_blur=\u201d48px\u201d box_shadow_color=\u201drgba(0,173,177,0.5)\u201d button_bg_color__hover_enabled=\u201don|hover\u201d][\/et_pb_button][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d header_4_font=\u201dBrandon Grotesque Regular||||||||\u201d]<\/p>\n<h4 style=\"text-align: center;\"><span>\u5173\u952e\u8bcd<\/span><\/h4>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<ol>\n<li style=\"text-align: center;\">#\u5185\u5bb9<\/li>\n<li style=\"text-align: center;\">#\u6570\u5b57\u5316\u8f6c\u578b<\/li>\n<li style=\"text-align: center;\">#\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#\u4e1a\u52a1<\/li>\n<li style=\"text-align: center;\">#\u8425\u9500\u7ec4\u5408<\/li>\n<li style=\"text-align: center;\">#\u591a\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#martech<\/li>\n<li style=\"text-align: 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