{"id":1735,"date":"2020-09-29T20:37:38","date_gmt":"2020-09-29T12:37:38","guid":{"rendered":"https:\/\/dayella.co\/?p=1735"},"modified":"2021-09-06T00:05:17","modified_gmt":"2021-09-05T16:05:17","slug":"defining-kpis-pivotal-to-measuring-business-performance-and-growth","status":"publish","type":"post","link":"https:\/\/dayella.co\/zh_hk\/growth-hacking\/2020\/defining-kpis-pivotal-to-measuring-business-performance-and-growth\/","title":{"rendered":"\u5b9a\u7fa9\u5c0d\u8861\u91cf\u696d\u52d9\u7e3e\u6548\u548c\u6210\u9577\u81f3\u95dc\u91cd\u8981\u7684 KPI"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault=\u201d1\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d][et_pb_row column_struct=\u201d2_3,1_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_pre\u5e36=\u201d =\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d40px\u201d header_2_line_height=\u201d1.3em\u201d]<\/p>\n<h2>\u5728\u7576\u4eca\u6578\u4f4d\u9a45\u52d5\u7684\u884c\u92b7\u74b0\u5883\u4e2d\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u7372\u5f97\u7684\u6578\u64da\u8ca1\u5bcc\u6b63\u5728\u8fc5\u901f\u589e\u52a0\u3002<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4f46\u662f\uff0c\u6839\u64da\u4e00\u9805\u7814\u7a76\uff0c\u4f01\u696d\u9818\u5c0e\u8005\u5728\u88fd\u5b9a\u548c\u5be6\u73fe\u6b63\u78ba\u7684 KPI \u6642\u9047\u5230\u4e86\u66f4\u591a\u56f0\u96e3\uff0c\u800c\u4e0d\u662f\u8b93\u8a2d\u5b9a\u63a8\u52d5\u6210\u9577\u548c\u6536\u5165\u5be6\u73fe\u76ee\u6a19\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u8b8a\u5f97\u66f4\u5bb9\u6613\u3002<span>\u00a0<\/span><a href=\"https:\/\/sloanreview.mit.edu\/projects\/leading-with-next-generation-key-performance-indicators\/\">\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u53f2\u9686\u7ba1\u7406\u5b78\u9662\/Google\u5831\u544a<\/a>.<\/p>\n<p>\u9ad8\u968e\u4e3b\u7ba1\u5e38\u5e38\u5728\u4e0d\u540c\u7684\u76ee\u6a19\u8a2d\u5b9a\u65b9\u6cd5\u4e4b\u9593\u5de6\u53f3\u70ba\u96e3\u3002 KPI \u61c9\u8a72\u662f\u6230\u7565\u6027\u7684\u9084\u662f\u6230\u8853\u6027\u7684\uff1f\u71df\u904b\u9084\u662f\u8ca1\u52d9\uff1f\u5ee3\u6cdb\u9084\u662f\u96c6\u4e2d\uff1f<\/p>\n<p>\u7d50\u679c\uff0c\u5927\u591a\u6578\u7d44\u7e54\u5be6\u969b\u4e0a<span>\u00a0<\/span><strong>KPI \u843d\u5f8c\u8005<\/strong>.<\/p>\n<p>\u7136\u800c\uff0c\u6210\u7e3e\u4e0d\u4f73\u4e26\u4e0d\u4e00\u5b9a\u662f\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u900f\u904e\u63d0\u51fa\u6b63\u78ba\u7684\u554f\u984c\uff0c\u4f01\u696d\u9818\u5c0e\u8005\u53ef\u4ee5\u88fd\u5b9a\u6e96\u78ba\u3001\u73fe\u5be6\u4e14\u9069\u7576\u96c4\u5fc3\u52c3\u52c3\u7684\u76ee\u6a19\u548c KPI\uff0c\u7528\u65bc\u5efa\u7acb\u975e\u5e38\u6210\u529f\u7684\u884c\u92b7+\u6280\u8853\u8a08\u5283\u3002<\/p>\n<p>\u5728\u76ee\u6a19\u8a2d\u5b9a\u904e\u7a0b\u4e2d\uff0c\u91cd\u8981\u7684\u662f\u8981\u8003\u616e\u4e00\u4e9b\u56e0\u7d20\uff0c\u9019\u4e9b\u56e0\u7d20\u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u7d44\u7e54\u8a2d\u5b9a\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff0c\u9084\u53ef\u4ee5\u78ba\u5b9a\u6700\u7d42\u5c0d\u4f01\u696d\u7684\u71df\u6536\u548c\u5229\u6f64\u7522\u751f\u6700\u5927\u5f71\u97ff\u7684\u6b63\u78ba\u6307\u6a19\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u9078\u64c7\u8edf\u8207\u786c\u786c\u6307\u6a19<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u5f9e\u6b77\u53f2\u4e0a\u770b\uff0c\u8a31\u591a\u516c\u53f8\u90fd\u5c07\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u300c\u9ad8\u5c64\u6b21\u65b9\u6cd5\u300d\u6216\u884c\u92b7\u76ee\u6a19\u4e0a\uff0c\u4f8b\u5982\u96e3\u4ee5\u8861\u91cf\u7684\u8a8d\u77e5\u5ea6\u548c\u611f\u77e5\u5ea6\u3002<\/p>\n<p>\u6beb\u7121\u7591\u554f\uff0c\u9019\u4e9b\u90fd\u662f\u771f\u5be6\u7684\u6307\u6a19\uff0c\u800c\u4e14\u900f\u904e\u7576\u4eca\u5148\u9032\u7684\u884c\u92b7\u6578\u64da\u3001\u7cfb\u7d71\u548c\u5de5\u5177\uff0c\u9019\u4e9b\u6307\u6a19\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u5bb9\u6613\u5b9a\u7fa9\u3002<\/p>\n<p>\u4f46\u5e02\u5834\u9818\u5c0e\u8005\u5c07\u6642\u9593\u548c\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u6578\u64da\u9a45\u52d5\u7684\u6216\u786c\u7684 KPI \u4e0a\u3002\u539f\u56e0\u6709\u5f88\u591a\uff0c\u5176\u4e2d\u6700\u4e3b\u8981\u7684\u662f\uff0c\u8edf\u6307\u6a19\u5f88\u96e3\u5b9a\u7fa9\u548c\u8861\u91cf\u5176\u5c0d\u7279\u5b9a\u7d50\u679c\u7684\u8ca2\u737b\u7684\u5f71\u97ff\u3002<\/p>\n<p>\u9019\u4e0d\u50c5\u4f7f\u5f97\u5728\u516c\u53f8\u9818\u5c0e\u5c64\u8a55\u4f30\u7e3e\u6548\u548c\u9810\u7b97\u5206\u914d\u6642\u66f4\u96e3\u4ee5\u8b49\u660e\u884c\u92b7\u6295\u8cc7\u7684\u5408\u7406\u6027\uff0c\u800c\u4e14\u9084\u589e\u52a0\u4e86\u5718\u968a\u4e4b\u9593\u7684\u56f0\u60d1\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u6839\u64da\u66f4\u95dc\u9375\u7684\u6210\u9577\u548c\u6536\u5165\u5be6\u73fe\u9a45\u52d5\u56e0\u7d20\u4f86\u78ba\u5b9a\u5de5\u4f5c\u7684\u512a\u5148\u9806\u5e8f\u3002<\/p>\n<p>\u8edf\u6307\u6a19\u5f88\u5bb9\u6613\u6210\u70ba\u79fb\u52d5\u76ee\u6a19\u2014\u2014\u4eba\u5011\u5c0d\u65bc\u6210\u529f\u7684\u610f\u7fa9\u5f80\u5f80\u6709\u4e0d\u540c\u7684\u770b\u6cd5\u3002\u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u884c\u92b7\u9810\u7b97\u3001\u4eba\u54e1\u6216\u7ba1\u9053\u5206\u914d\u4e0d\u5584\uff0c\u7121\u6cd5\u63d0\u4f9b\u66f4\u597d\u7684\u7d50\u679c\u4e26\u7522\u751f\u66f4\u5927\u7684\u5f71\u97ff\u3002<\/p>\n<p><strong>\u4f01\u696d\u9818\u5c0e\u8005\u548c\u6a5f\u69cb\u90fd\u61c9\u8a72\u63a5\u53d7\u9019\u7a2e\u6578\u64da\u9a45\u52d5\u7684\u5c0d\u6578\u5b57\u3001\u6307\u6a19\u548c KPI \u7684\u91cd\u8996\uff0c\u56e0\u70ba\u5b83\u63d0\u4f9b\u4e86\u6210\u529f\u7684\u5be6\u969b\u8b49\u64da\u3002<\/strong><\/p>\n<p>\u6211\u5011\u5b9a\u7fa9\u696d\u52d9\u76ee\u6a19\u548c\u6b63\u78ba\u3001\u786c\u6027 KPI \u7684\u904e\u7a0b\u5f9e\u767c\u73fe\u904e\u7a0b\u7684\u4e00\u958b\u59cb\u5c31\u958b\u59cb\u4e86\u3002\u5728\u6b64\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u5c0d\u5ba2\u6236\u76ee\u524d\u7684\u696d\u52d9\u7e3e\u6548\u9032\u884c\u5168\u9762\u7684 360 \u5ea6\u5be9\u67e5\uff0c\u5305\u62ec\u6536\u8cfc\u3001\u71df\u904b\u3001\u7d44\u7e54\u3001\u6d41\u7a0b\u548c\u81ea\u52d5\u5316\u3001\u5ba2\u6236\u9ad4\u9a57\u548c\u4ea4\u4ed8\u7b49\u9818\u57df\u3002\u7136\u5f8c\uff0c\u6211\u5011\u80fd\u5920\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u7684\u696d\u52d9\uff0c\u8a55\u4f30\u7e3e\u6548\uff0c\u4ee5\u767c\u73fe\u3001\u8b58\u5225\u548c\u512a\u5316\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002<\/p>\n<p>\u5728\u5be6\u969b\u5be6\u65bd\u591a\u65b9\u9762\u7684\u884c\u92b7\u6d3b\u52d5\u6216\u8cc7\u6e90\u4e4b\u524d\uff0c\u6211\u5011\u5e0c\u671b\u78ba\u4fdd\u5ba2\u6236\u80fd\u5920\u6839\u64da\u5148\u524d\u7684\u57fa\u6e96\u8861\u91cf\u5176\u696d\u52d9\u7e3e\u6548\u3002<\/p>\n<p>\u6211\u5011\u4e5f\u5e0c\u671b\u89e3\u6c7a\u696d\u52d9\u64f4\u5c55\u7684\u963b\u7919\u56e0\u7d20\uff0c\u5f9e\u800c\u5be6\u73fe\u6548\u80fd\u96f6\u62d6\u7d2f\u3002\u56e0\u6b64\uff0c\u7576\u884c\u92b7+\u6280\u8853\u8a08\u756b\u555f\u52d5\u6642\uff0c\u4f01\u696d\u53ef\u4ee5\u8861\u91cf\u6211\u5011\u7684\u884c\u92b7+\u6280\u8853\u8def\u7dda\u5716\u7684\u5f71\u97ff\uff0c\u4e26\u9010\u5e74\u3001\u9010\u5b63\u5ea6\u751a\u81f3\u9010\u65e5\u9032\u884c\u6bd4\u8f03\u3002<\/p>\n<p>\u64c1\u6709\u5fc5\u8981\u7684\u7cfb\u7d71\u3001\u5de5\u5177\u548c\u5206\u6790\u4f86\u8861\u91cf\u7e3e\u6548\u5c0d\u65bc\u78ba\u4fdd\u6211\u5011\u7684\u8a08\u5283\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u5be6\u73fe\u5176\u65e2\u5b9a\u76ee\u6a19\u548c\u60a8\u4f01\u696d\u7684 KPI \u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p><strong>\u5982\u679c\u6c92\u6709\u786c\u6027\u6307\u6a19\uff0c\u884c\u92b7+\u6280\u8853\u7d44\u7e54\u5c07\u767c\u73fe\u5f88\u96e3\u8b49\u5be6\u5176\u5b58\u5728\u7684\u7406\u7531\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>B2B \u8207 B2B \u8a2d\u5b9a\u7684\u5dee\u7570B2C\u95dc\u9375\u7e3e\u6548\u6307\u6a19<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>B2B \u548c B2C \u516c\u53f8\u7684\u9ad8\u5c64\u76ee\u6a19\u53ef\u80fd\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u76f8\u540c\u7684\u2014\u2014\u589e\u52a0\u92b7\u552e\u984d\u3001\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u7b49\u2014\u2014\u4f46\u7d30\u7c92\u5ea6\u7684 KPI \u5f80\u5f80\u4e0d\u540c\u3002 B2C \u548c B2B \u8cb7\u5bb6\u5728\u884c\u70ba\u4e0a\u6709\u91cd\u5927\u5dee\u7570\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u60c5\u611f\u8207\u908f\u8f2f\uff1a<\/strong><span>\u00a0<\/span>\u6d88\u8cbb\u8005\u901a\u5e38\u53d7\u60c5\u611f\u5f15\u5c0e\uff0c\u66f4\u5bb9\u6613\u505a\u51fa\u885d\u52d5\u6c7a\u5b9a\u3002 B2B \u516c\u53f8\u898f\u907f\u98a8\u96aa\uff0c\u4e26\u6839\u64da\u7406\u6027\u505a\u51fa\u6df1\u601d\u719f\u616e\u7684\u6c7a\u7b56\u3002<\/li>\n<li><strong>\u4e00\u5c0d\u591a\uff1a<\/strong><span>\u00a0<\/span>B2C \u516c\u53f8\u901a\u5e38\u91dd\u5c0d\u500b\u4eba\u6d88\u8cbb\u8005\uff0c\u800c B2B \u884c\u92b7\u5247\u8f03\u70ba\u8907\u96dc\uff0c\u9700\u8981\u591a\u4f4d\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u652f\u6301\u3002<\/li>\n<li><strong>\u5feb\u901f\u8207\u9577\u92b7\u552e\u9031\u671f\uff1a<\/strong><span>\u00a0<\/span>\u6d88\u8cbb\u8005\u901a\u5e38\u6703\u7acb\u5373\u505a\u51fa\u4e00\u6b21\u6027\u6c7a\u5b9a\uff0c\u800c\u4f01\u696d\u7684\u6c7a\u7b56\u904e\u7a0b\u5247\u8f03\u6162\uff0c\u6709\u6642\u9700\u8981\u4e00\u5e74\u6216\u66f4\u9577\u3002<\/li>\n<\/ul>\n<p><strong>\u5ba2\u6236\u7684\u4e0d\u540c\u884c\u70ba\u5fc5\u9808\u53cd\u6620\u5728\u60a8\u7684 KPI \u4e2d\u3002<\/strong><span>\u00a0<\/span>B2C \u516c\u53f8\u53ef\u80fd\u6703\u5236\u5b9a\u5c08\u6ce8\u65bc\u78ba\u4fdd\u7121\u6469\u64e6\u4ea4\u6613\u7684 KPI\uff0c\u4ee5\u514d\u885d\u52d5\u8cfc\u8cb7\u8005\u5f88\u5feb\u5c31\u5931\u53bb\u8208\u8da3\u3002\u7531\u65bc\u92b7\u552e\u9031\u671f\u8f03\u9577\u4e14\u6c7a\u7b56\u904e\u7a0b\u8907\u96dc\uff0cB2B \u884c\u92b7\u901a\u5e38\u66f4\u96e3\u8861\u91cf\uff0c\u56e0\u6b64\u4f7f\u7528\u6700\u7d42\u92b7\u552e\u4e4b\u524d\u7684\u9818\u5148\u6307\u6a19\uff08\u4f8b\u5982\u5c0e\u81f4\u73fe\u5834\u6f14\u793a\u7684\u96fb\u5b50\u90f5\u4ef6\u8f49\u63db\u7387\uff09\u4f86\u8a2d\u5b9a KPI \u662f\u6709\u76ca\u7684\u3002<\/p>\n<p>\u96d6\u7136 B2C \u548c B2C \u4e4b\u9593\u5b58\u5728\u8a31\u591a\u5dee\u7570<span>\u00a0<\/span><a href=\"https:\/\/www.business2community.com\/b2b-marketing\/stop-measuring-your-b2b-marketing-campaigns-with-b2c-kpis-heres-how-02154013\">B2B\u884c\u92b7<\/a><span>\u00a0<\/span>KPI \u6709\u4e00\u4ef6\u4e8b\u662f\u76f8\u540c\u7684\uff1aKPI \u5fc5\u9808\u53ef\u4ee5\u900f\u904e\u5404\u7a2e\u6b78\u56e0\u65b9\u6cd5\u548c\u7cfb\u7d71\u9032\u884c\u8861\u91cf\uff0c\u5f9e\u800c\u80fd\u5920\u78ba\u5b9a\u6f5b\u5728\u5ba2\u6236\u7684\u4f86\u6e90\u4e26\u64f4\u5c55\u696d\u52d9\u4ee5\u652f\u63f4\u6210\u9577\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"news_content_item\">\n<div class=\"opaced\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2>\u8ffd\u8e64\u5ba2\u6236\u65c5\u7a0b\u7684 KPI<\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u4e86\u89e3\u4e00\u500b<span>\u00a0<\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map\">\u5ba2\u6236\u7684\u65c5\u7a0b<\/a>\uff0c\u53ef\u80fd\u6709\u5f88\u591a\u56e0\u7d20\uff0c\u9019\u662f\u7576\u4eca\u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<p>\u7576\u60a8\u77e5\u9053\u5ba2\u6236\u5982\u4f55\u3001\u4f55\u6642\u4ee5\u53ca\u70ba\u4f55\u8207\u60a8\u7684\u4f01\u696d\u4e92\u52d5\u6642\uff0c\u60a8\u5c31\u53ef\u4ee5\u5efa\u7acb\u5ba2\u88fd\u5316\u7684\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u5ba2\u6236\u6240\u8655\u7684\u4f4d\u7f6e\u70ba\u76ee\u6a19\uff0c\u4e26\u63d0\u4f9b\u4ed6\u5011\u5728\u8a55\u4f30\u6642\u6240\u9700\u7684\u4e0a\u4e0b\u6587\u8cc7\u8a0a\u3002<\/p>\n<p><strong>\u60a8\u7684\u5ba2\u6236\u7684\u65c5\u7a0b\u4e5f\u61c9\u8a72\u5f71\u97ff\u60a8\u7684\u76ee\u6a19\u548c KPI\uff0c\u4ee5\u4fbf\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5176\u6548\u7387\u3002<\/strong><\/p>\n<p>\u5728 Dayella Limited\uff0c\u6211\u5011\u8207\u5ba2\u6236\u5408\u4f5c\u898f\u5283\u5ba2\u6236\u65c5\u7a0b\u4e26\u5236\u5b9a KPI \u4f86\u8861\u91cf\u6bcf\u500b\u968e\u6bb5\u3002\u5c0d\u65bc\u64c1\u6709\u66f4\u8907\u96dc\u5ba2\u6236\u65c5\u7a0b\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u975e\u5e38\u6709\u6548\u7684\u76ee\u6a19\u8a2d\u5b9a\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4f5b\u7f85\u88e1\u9054\u5dde\u4e00\u5bb6\u9818\u5148\u7684\u751f\u7269\u6280\u8853\u516c\u53f8\u9078\u64c7\u6211\u5011\u7684\u5718\u968a\u4f86\u958b\u767c\u548c\u5be6\u65bd\u5168\u9762\u7684\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff0c\u65e8\u5728\u5411\u6d88\u8cbb\u5e02\u5834\u63a8\u51fa\u4e00\u7a2e\u65b0\u7684\u5916\u79d1\u6280\u8853\u3002\u4f5c\u70ba\u900f\u904e\u4e0d\u540c\u985e\u578b\u7684\u641c\u5c0b\u88ab\u767c\u73fe\u7684\u52aa\u529b\u7684\u4e00\u90e8\u5206\uff0c\u6211\u5011\u958b\u767c\u4e86\u6559\u80b2\u5167\u5bb9\u7684\u57fa\u790e\u3002\u5167\u5bb9\u6620\u5c04\u5230\u60a3\u8005\u7684\u65c5\u7a0b\uff0c\u5305\u62ec\u8a3a\u65b7\u3001\u9078\u64c7\u8b77\u7406\u7642\u7a0b\u3001\u9078\u64c7\u5916\u79d1\u91ab\u751f\u4ee5\u53ca\u7ba1\u7406\u8853\u5f8c\u6062\u5fa9\u7684\u904e\u7a0b\u3002<\/p>\n<p>\u5728\u898f\u5283\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u6211\u5011\u78ba\u5b9a\u4e86\u5ba2\u6236\u65c5\u7a0b\u7684\u4e94\u500b\u95dc\u9375\u968e\u6bb5\uff1a<\/p>\n<p>1. \u60a3\u8005\u610f\u8b58\u548c\u6559\u80b2<\/p>\n<p>2. \u75c5\u4eba\u8a62\u554f<\/p>\n<p>3. \u8ca0\u8cac\u4eba\u8cc7\u8cea<\/p>\n<p>4. \u8207\u5916\u79d1\u91ab\u5e2b\u6703\u8a3a<\/p>\n<p>5. \u5b89\u6392\u624b\u8853<\/p>\n<p>\u900f\u904e\u5c07\u8907\u96dc\u7684\u5ba2\u6236\u65c5\u7a0b\u5206\u70ba\u4e94\u500b\u968e\u6bb5\uff0c\u6211\u5011\u80fd\u5920\u70ba\u6bcf\u500b\u968e\u6bb5\u88fd\u5b9a\u76f8\u95dc\u7684 KPI\u3002\u7136\u5f8c\uff0cDayella Limited \u5728\u6574\u500b\u5be6\u65bd\u904e\u7a0b\u548c\u4e0a\u5e02\u904e\u7a0b\u4e2d\u8861\u91cf\u4e86\u6bcf\u500b KPI\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u4e86\u89e3\u54ea\u4e9b\u7b56\u7565\u548c\u7b56\u7565\u6b63\u5728\u767c\u63ee\u4f5c\u7528\uff0c\u4ee5\u53ca\u9700\u8981\u8abf\u6574\u54ea\u4e9b\u5167\u5bb9\u4f86\u63d0\u9ad8\u6709\u6548\u6027\u3002<\/p>\n<p>\u5ba2\u6236\u65c5\u7a0b KPI \u4e5f\u4e0d\u5fc5\u50c5\u9650\u65bc\u7372\u53d6\u968e\u6bb5\u3002\u6211\u5011\u7d93\u5e38\u5e6b\u52a9\u5ba2\u6236\u8a2d\u5b9a\u548c\u8861\u91cf\u5176\u670d\u52d9\/\u7522\u54c1\u7684\u4ea4\u4ed8\u6216\u6027\u80fd\u4ee5\u53ca\u4ea4\u4ed8\u5f8c\u7684\u5ba2\u6236\u4fdd\u7559\u7387\u7684 KPI\u3002\u900f\u904e\u8861\u91cf\u7372\u53d6\u3001\u7e3e\u6548\u548c\u4fdd\u7559 KPI\uff0c\u6211\u5011\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u884c\u92b7\u548c\u92b7\u552e\u8077\u80fd\uff0c\u4ee5\u53ca\u8cb7\u5bb6\u5728\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5\u5982\u4f55\u8207\u54c1\u724c\u4e92\u52d5\u548c\u505a\u51fa\u53cd\u61c9\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d text_font=\u201dBrandon Grotesque Regular||||||||\u201d text_font_size=\u201d20px\u201d text_line_height=\u201d1.8em\u201d header_2_font=\u201dBrandon Grotesque Bold||||||||\u201d header_2_font_size=\u201d35px\u201d header_2_line_height=\u201d1.5em\u201d]<\/p>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<h2><strong>KPI \u5728\u88fd\u5b9a\u5f8c\u4ecd\u7136\u5177\u6709\u76f8\u95dc\u6027<\/strong><\/h2>\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<div class=\"news_content_container container\">\n<div class=\"news_content_block block\">\n<div class=\"fix_body\">\n<div class=\"news_content_item\">\n<div class=\"opaced\">\n<p>\u8a2d\u5b9a\u6b63\u78ba\u7684 KPI \u662f\u6210\u529f\u7684\u95dc\u9375\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5efa\u7acb KPI\uff0c\u5c07\u5b83\u5011\u653e\u5728\u62bd\u5c5c\u88e1\uff0c\u4e26\u4e14\u5728\u4e0b\u4e00\u500b\u8a08\u5283\u968e\u6bb5\u4e4b\u524d\u4e0d\u518d\u91cd\u65b0\u8a2a\u554f\u5b83\u5011\uff0c\u90a3\u9ebc KPI \u662f\u4ec0\u9ebc\u4e26\u4e0d\u91cd\u8981\u3002 KPI \u4e0d\u662f\u60a8\u6bcf\u5e74\u770b\u4e00\u6b21\u6216\u5169\u6b21\u7684\u6771\u897f\u3002\u5982\u679c\u60a8\u4e0d\u5b9a\u671f\u6aa2\u67e5\u6307\u6a19\uff0c\u90a3\u9ebc\u5b83\u5011\u5c31\u7121\u95dc\u7dca\u8981\u3002<\/p>\n<p><strong>\u64c1\u6709\u7684\u3001\u6709\u7528\u7684\u3001\u80fd\u7522\u751f\u884c\u52d5\u7684 KPI \u662f\u6700\u91cd\u8981\u7684\u3002<\/strong><span>\u00a0<\/span>\u900f\u904e\u5efa\u7acb\u5305\u542b\u6b63\u78ba KPI \u7684\u5168\u9762\u7b56\u7565\uff0c\u4e86\u89e3\u9700\u8981\u8861\u91cf\u54ea\u4e9b KPI\uff0c\u4e26\u64c1\u6709\u9069\u7576\u7684\u7cfb\u7d71\u3001\u5206\u6790\u548c\u5831\u544a\u5de5\u5177\uff0c\u60a8\u7684\u516c\u53f8\u5c07\u638c\u63e1\u8edf\u786c\u696d\u52d9 KPI \u548c\u6307\u6a19\u7684\u4f7f\u7528\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 _builder_version=\u201d4.5.6\u2033 _module_preset=\u201ddefault\u201d][et_pb_blurb title=\u201dAmelia Liu\u201d image=\u201dhttps:\/\/Pcontent-wp\/K. \/uploads\/2020\/11\/2.jpg\u201d image_max_width=\u201d50%\u201d _builder_version=\u201d4.7.4\u201d _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque \u5e38\u898f||||||||\u201d body_text_align=\u201dcenter\u201d]<\/p>\n<div class=\"author_position\">Dayella Limited \u92b7\u552e\u53ca\u884c\u92b7\u7d93\u7406<\/div>\n<p><a href=\"https:\/\/twitter.com\/dayellalimited\" target=\"_blank\" rel=\"noopener noreferrer\">@dayella.co<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u201d\u6210\u9577\u5be9\u6838\u201d image=\u201dhttps:\/\/dayella.co\/wp-content\/uploads\/2020\/09\/pexels-oleg-magni-2058147-1.jpg\u201d image_max_wid3\u201d _builder_version=\u201d4.5.6\u201d _module_preset=\u201ddefault\u201d header_font=\u201dBrandon Grotesque Regular||||||||\u201d header_text_align=\u201dcenter\u201d body_font=\u201dBrandon Grotesque \u5e38\u898f||||||||\u201d body_text_align=\u201dcenter\u201d][\/et_pb_blurb][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW50cnVlLCJjb250ZW50IjoicG9zdF9FF50cnVlLCJjb250ZW50IjoicG9zdF9FW5 2MDMif X0=@\u201dbutton_text=\u201d\u8acb\u6c42\u201dbutton_alignment=\u201dcenter\u201d _builder_version=\u201d4.7.4\u2033 _dynamic_attributes=\u201dbutton_url\u201d _module_preset=\u201d default \u201dcustom_button=\u201don\u201dbutton_text_size=\u201d14px\u201dbutton_text_color=\u201d#FFFFFF\u201dbutton_bg_color=\u201d#00adb1\u201dbutton_bg_use_color_gradient=\u201don\u201d\u201c TP5T00c8cc\u201dbutton_border_width=\u201d0px\u201d \u201dbutton_border_radius=\u201d5px\u201dbutton_letter_spacing= \u201d1px \u201d button_font=\u201dBrandon Grotesque \u5e38\u898f||||||||\u201d button_use_icon=\u201d\u95dc\u9589\u201d custom_margin=\u201d-25px||||false|false\u201d custom_padding=\u201d15px|35px|15px|55px|false|false\u201d box_shadow_style=\u201dpreset3\u201d box_shaur_verse|false&quot; box_shadow_style=\u201dpreset3\u201d box_shaal_verticalx\u201d \u201drgba(0,173,177,0.5)\u201d button_bg_color__hover_enabled=\u201don|hover\u201d][\/et_pb_button][et_pb_text _builder_version=\u201d4.5.6\u2033 _module_presetm=\u201d<\/p>\n<h4 style=\"text-align: center;\"><span>\u95dc\u9375\u5b57<\/span><\/h4>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<ol>\n<li style=\"text-align: center;\">#\u542b\u91cf<\/li>\n<li style=\"text-align: center;\">#\u6578\u4f4d\u8f49\u578b<\/li>\n<li style=\"text-align: center;\">#\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#\u696d\u52d9<\/li>\n<li style=\"text-align: center;\">#\u884c\u92b7\u7d44\u5408<\/li>\n<li style=\"text-align: center;\">#\u591a\u901a\u9053<\/li>\n<li style=\"text-align: center;\">#\u884c\u92b7\u79d1\u6280<\/li>\n<li style=\"text-align: center;\">#\u884c\u92b7<\/li>\n<li style=\"text-align: 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