{"id":3695,"date":"2025-03-12T02:24:03","date_gmt":"2025-03-11T18:24:03","guid":{"rendered":"https:\/\/dayella.co\/uncategorized\/2025\/unlocking-business-data-for-personalized-marketing-insights\/"},"modified":"2025-03-12T02:24:18","modified_gmt":"2025-03-11T18:24:18","slug":"unlocking-business-data-for-personalized-marketing-insights","status":"publish","type":"post","link":"https:\/\/dayella.co\/zh_hk\/martech\/2025\/unlocking-business-data-for-personalized-marketing-insights\/","title":{"rendered":"\u89e3\u9396\u5546\u696d\u6578\u64da\uff0c\u53d6\u5f97\u500b\u4eba\u5316\u884c\u92b7\u6d1e\u5bdf"},"content":{"rendered":"<p>[et_pb_section][et_pb_row][et_pb_column][et_pb_text]<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/dayella.co\/wp-content\/uploads\/2025\/03\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg 1x, https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_1600.jpeg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/dayella.co\/wp-content\/uploads\/2025\/03\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg 1x, https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_1600.jpeg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dayella.co\/wp-content\/uploads\/2025\/03\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg\" \/><\/picture><\/figure>\n<h2 id=\"84jpj\">Dun &amp; Bradstreet&#x27;s \u91dd\u5c0d\u500b\u4eba\u5316\u5168\u901a\u8def\u884c\u92b7\u7684\u9ad8\u968e\u8cc7\u6599\u6574\u5408\u7b56\u7565<\/h2>\n<p>\u5728\u8d85\u500b\u4eba\u5316\u548c\u7121\u7e2b\u5ba2\u6236\u9ad4\u9a57\u5b9a\u7fa9\u884c\u92b7\u6210\u529f\u7684\u6642\u4ee3\uff0c\u9127\u767d\u6c0f\u6191\u85c9\u5176\u5275\u65b0\u7684\u6578\u64da\u6574\u5408\u89e3\u6c7a\u65b9\u6848\u5df2\u6210\u70ba\u95dc\u9375\u53c3\u8207\u8005\u3002\u8a72\u516c\u53f8\u6700\u65b0\u63a8\u51fa\u7684\u7522\u54c1 <strong>D&amp;B ID \u5716\u8868 Plus<\/strong>\uff0c\u4ee3\u8868\u4f01\u696d\u5c0d\u4f01\u696d (B2B) \u548c\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005 (B2C) \u8cc7\u6599\u751f\u614b\u7cfb\u7d71\u4e4b\u9593\u7684\u4e00\u6b21\u8b8a\u9769\u6027\u98db\u8e8d\u3002\u900f\u904e\u7d71\u4e00\u8d85\u904e 50,000 \u500b\u5c6c\u6027\uff08\u5f9e\u6578\u4f4d\u610f\u5716\u8a0a\u865f\u5230\u4eba\u53e3\u7d71\u8a08\u548c\u751f\u6d3b\u65b9\u5f0f\u6578\u64da\uff09\uff0c\u8a72\u5e73\u53f0\u4f7f\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u4ee5\u524d\u6240\u672a\u6709\u7684\u898f\u6a21\u88fd\u5b9a\u7cbe\u6e96\u7684\u5168\u901a\u8def\u884c\u92b7\u6d3b\u52d5\u3002\u900f\u904e\u8207 Google Cloud\u3001Salesforce \u548c Adobe \u7b49\u4e3b\u8981\u96f2\u7aef\u548c\u884c\u92b7\u6280\u8853\u5e73\u53f0\u96c6\u6210\uff0cD&amp;B ID Graph Plus \u89e3\u6c7a\u4e86\u8cc7\u6599\u788e\u7247\u5316\u548c\u5408\u898f\u98a8\u96aa\u7b49\u95dc\u9375\u75db\u9ede\uff0c\u540c\u6642\u4f7f\u7d44\u7e54\u80fd\u5920\u89e3\u9396 360 \u5ea6\u5ba2\u6236\u8cc7\u6599\u3002\u672c\u5831\u544a\u7814\u7a76\u4e86\u9127\u767d\u6c0f\u6578\u64da\u9a45\u52d5\u89e3\u6c7a\u65b9\u6848\u7684\u6280\u8853\u57fa\u790e\u3001\u7b56\u7565\u61c9\u7528\u548c\u7522\u696d\u5f71\u97ff\uff0c\u4e26\u6df1\u5165\u4e86\u89e3\u4e86\u73fe\u4ee3\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u5229\u7528\u9019\u4e9b\u5de5\u5177\u4f86\u63a8\u52d5\u53c3\u8207\u3001\u6548\u7387\u548c\u6210\u9577\u3002<\/p>\n<h2 id=\"8u3dt\">B2B\u884c\u92b7\u4e2d\u8cc7\u6599\u6574\u5408\u7684\u6f14\u8b8a<\/h2>\n<h3 id=\"dkmta\">\u5f9e\u5b64\u7acb\u7684\u6d1e\u5bdf\u5230\u7d71\u4e00\u667a\u80fd<\/h3>\n<p>\u50b3\u7d71\u7684 B2B \u884c\u92b7\u7b56\u7565\u901a\u5e38\u4f9d\u8cf4\u788e\u7247\u5316\u7684\u8cc7\u6599\u96c6\uff0c\u9650\u5236\u4e86\u5c07\u5546\u696d\u6c7a\u7b56\u8005\u8207\u500b\u4eba\u6d88\u8cbb\u8005\u884c\u70ba\u95dc\u806f\u8d77\u4f86\u7684\u80fd\u529b\u3002\u9127\u767d\u6c0f\u6b77\u4f86\u5c08\u6ce8\u65bc\u5546\u696d\u4fe1\u7528\u6578\u64da\uff0c\u4f8b\u5982 <strong>\u5e02\u5834\u6d1e\u5bdf<\/strong>\uff0c\u70ba\u5ba2\u6236\u5206\u6790\u63d0\u4f9b\u4e86\u57fa\u790e\u5206\u6790\uff0c\u4f46\u7f3a\u4e4f\u500b\u4eba\u5316\u53c3\u8207\u6240\u9700\u7684\u7c92\u5ea6\u3002 2019 \u5e74\u5c0d Lattice Engines \u7684\u6536\u8cfc\u6a19\u8a8c\u8457\u516c\u53f8\u5411\u6574\u5408\u9810\u6e2c\u5206\u6790\u548c\u610f\u5716\u6578\u64da\u7684\u7b56\u7565\u8f49\u8b8a\uff0c\u70ba\u66f4\u52d5\u614b\u7684\u53d7\u773e\u7d30\u5206\u5960\u5b9a\u4e86\u57fa\u790e\u3002<\/p>\n<p>\u96a8\u8457 <strong>D&amp;B Rev.Up ABX<\/strong> 2021\u5e74\uff0c\u8a72\u516c\u53f8\u63a8\u51fa\u4e86\u4e00\u500b\u958b\u653e\u7684RevTech\u5e73\u53f0\uff0c\u5c07\u7b2c\u4e00\u65b9\u548c\u7b2c\u4e09\u65b9\u8cc7\u6599\u8207\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\uff08CDP\uff09\u7d50\u5408\uff0c\u5be6\u73fe\u8de8\u901a\u8def\u884c\u92b7\u6d3b\u52d5\u7de8\u6392\u3002\u7136\u800c\uff0c\u5c07 B2B \u5be6\u9ad4\u8207\u6d88\u8cbb\u8005\u8eab\u5206\u7d50\u5408\u7684\u6301\u7e8c\u6311\u6230\u4ecd\u7136\u5b58\u5728\uff0c\u76f4\u5230 <strong>D&amp;B ID \u5716\u8868 Plus<\/strong>\uff0c\u5176\u4e2d\u5f15\u5165\u4e86 1.36 \u5104\u500b B2B \u5c08\u696d\u806f\u7d61\u4eba\u548c 2.5 \u5104\u500b\u6d88\u8cbb\u8005\u8cc7\u6599\u4e4b\u9593\u7684\u96d9\u5411\u9023\u7d50\u3002\u9019\u7a2e\u6f14\u8b8a\u53cd\u6620\u4e86\u66f4\u5ee3\u6cdb\u7684\u884c\u696d\u8da8\u52e2 <strong>B2B2C\u878d\u5408<\/strong>\u5176\u4e2d\uff0c\u4e86\u89e3\u7d44\u7e54\u5c64\u7d1a\u7d50\u69cb\u548c\u500b\u4eba\u504f\u597d\u5c0d\u65bc\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7 (ABM) \u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h2 id=\"266fa\">D&amp;B ID Graph Plus \u7684\u5efa\u7bc9\u7a81\u7834<\/h2>\n<h3 id=\"ddfri\">\u5927\u898f\u6a21 B2B2C \u8b58\u5225<\/h3>\n<p>D&amp;B ID Graph Plus \u7684\u6838\u5fc3\u5728\u65bc\u5b83\u80fd\u5920\u4f7f\u7528\u4ee5\u4e0b\u6280\u8853\u8de8\u4f01\u696d\u548c\u6d88\u8cbb\u8005\u9818\u57df\u89e3\u6790\u8eab\u4efd <strong>DUNS\u00ae \u7de8\u865f<\/strong>\u2014 \u70ba\u5168\u7403 5.8 \u5104\u591a\u5546\u696d\u5be6\u9ad4\u5206\u914d\u552f\u4e00\u8b58\u5225\u78bc\u3002\u900f\u904e\u5c07\u9019\u4e9b\u8b58\u5225\u78bc\u8207\u500b\u4eba\u5c64\u9762\u7684\u6301\u4e45\u6027\u5bc6\u9470\uff08\u4f8b\u5982\u96dc\u6e4a\u96fb\u5b50\u90f5\u4ef6\u3001\u884c\u52d5\u5ee3\u544a ID\uff09\u76f8\u95dc\u806f\uff0c\u5e73\u53f0\u5275\u5efa <strong>\u7406\u60f3\u4eba\u624d\u6982\u6cc1 (IPP)<\/strong> \u900f\u904e\u96e2\u7dda\u548c\u6578\u4f4d\u63a5\u89f8\u9ede\u8ffd\u8e64\u500b\u4eba\u3002\u4f8b\u5982\uff0c\u63a1\u8cfc\u7d93\u7406\u7684\u5c08\u696d\u89d2\u8272\uff08\u8207\u5176\u516c\u53f8\u7684\u9127\u767d\u6c0f\u7de8\u865f\u76f8\u95dc\u806f\uff09\u53ef\u4ee5\u8207\u4ed6\u5011\u5c0d\u6280\u8853\u7522\u54c1\u7684\u500b\u4eba\u8208\u8da3\u76f8\u95dc\u806f\uff0c\u5f9e\u800c\u53ef\u4ee5\u5728\u665a\u9593\u4e32\u6d41\u5a92\u9ad4\u6703\u8a71\u671f\u9593\u63d0\u4f9b\u5ba2\u88fd\u5316\u7684 CTV \u5ee3\u544a\u3002<\/p>\n<h3 id=\"a1nad\">\u4ee5\u96b1\u79c1\u70ba\u4e2d\u5fc3\u7684\u8cc7\u6599\u6cbb\u7406<\/h3>\n<p>\u9127\u767d\u6c0f\u627f\u8afe <strong>\u8a2d\u8a08\u96b1\u79c1<\/strong> \u78ba\u4fdd\u9075\u5b88 GDPR \u548c CCPA \u7b49\u5168\u7403\u6cd5\u898f\u3002\u8a72\u5e73\u53f0\u7684 ISO 27001 \u548c 27701 \u8a8d\u8b49\u9a57\u8b49\u4e86\u5176\u5b89\u5168\u5354\u8b70\uff0c\u800c\u8cc7\u6599\u6700\u5c0f\u5316\u548c\u5047\u540d\u5316\u7b49\u6280\u8853\u5247\u4fdd\u8b77\u4e86\u654f\u611f\u7684\u6d88\u8cbb\u8005\u5c6c\u6027\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8a72\u7cfb\u7d71\u5f9e\u539f\u59cb\u8cc7\u6599\u532f\u51fa\u4e2d\u6392\u9664\u4e86\u500b\u4eba\u8b58\u5225\u8cc7\u8a0a (PII)\uff0c\u800c\u662f\u4f9d\u8cf4\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u900f\u904e LiveRamp \u548c The Trade Desk \u7b49\u5408\u4f5c\u5925\u4f34\u555f\u52d5\u7684\u6a19\u8a18\u5316\u8b58\u5225\u78bc\u3002<\/p>\n<h2 id=\"678sp\">\u8f49\u8b8a\u5168\u901a\u8def\u884c\u92b7\u6d3b\u52d5\u57f7\u884c\u65b9\u5f0f<\/h2>\n<h3 id=\"cloqt\">\u8de8\u901a\u8def\u7cbe\u6e96\u5b9a\u4f4d<\/h3>\n<p>\u9127\u767d\u6c0f\u92b7\u552e\u8207\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u5718\u968a\u7684\u6848\u4f8b\u7814\u7a76\u8b49\u660e\u4e86\u8a72\u5e73\u53f0\u7684\u6709\u6548\u6027\u3002\u900f\u904e\u5c07\u7b2c\u4e00\u65b9 CRM \u6578\u64da\u8207 D&amp;B \u7684\u610f\u5411\u4fe1\u865f\u76f8\u7d50\u5408\uff0c\u8a72\u5718\u968a\u78ba\u5b9a\u4e86\u5c0d\u9060\u8ddd\u91ab\u7642\u89e3\u6c7a\u65b9\u6848\u8868\u73fe\u51fa\u6fc3\u539a\u8208\u8da3\u7684\u91ab\u7642\u4fdd\u5065\u63d0\u4f9b\u8005\u3002\u8207\u50b3\u7d71\u7684\u516c\u53f8\u4eba\u53e3\u7d71\u8a08\u5b9a\u4f4d\u76f8\u6bd4\uff0c\u7a0b\u5e8f\u5316\u5c55\u793a\u5ee3\u544a\u3001\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6\u57f9\u990a\u548c LinkedIn InMail \u6d3b\u52d5\u4f7f\u8f49\u63db\u7387\u63d0\u5347\u4e86 22%\u3002<\/p>\n<h3 id=\"c060g\">\u52d5\u614b\u5167\u5bb9\u500b\u4eba\u5316<\/h3>\n<p>\u8207 <strong>\u798f\u6d1b\u8332<\/strong> \u80fd\u5920\u6839\u64da\u7279\u5b9a\u65bc\u5e33\u6236\u7684\u898b\u89e3\u9032\u884c\u5373\u6642\u5167\u5bb9\u8abf\u6574\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u91d1\u878d\u6a5f\u69cb\u7684\u6280\u8853\u4f9b\u61c9\u5546\u53ef\u4ee5\u6839\u64da\u9127\u767d\u6c0f\u98a8\u96aa\u5206\u6790\u4e2d\u8a18\u9304\u7684\u8fd1\u671f\u7db2\u8def\u5b89\u5168\u4e8b\u4ef6\uff0c\u81ea\u52d5\u5411\u9280\u884c\u63d0\u4f9b\u6709\u95dc\u8a50\u6b3a\u5075\u6e2c\u7684\u767d\u76ae\u66f8\u3002\u64da\u5ba2\u6236 NI\uff08\u539f National Instruments\uff09\u7a31\uff0c\u9019\u7a2e\u4e0a\u4e0b\u6587\u76f8\u95dc\u6027\u53ef\u5c07\u96fb\u5b50\u90f5\u4ef6\u9000\u8a02\u7387\u964d\u4f4e\u591a\u9054 34%\u3002<\/p>\n<h2 id=\"6ahm7\">\u7279\u5b9a\u7522\u696d\u61c9\u7528<\/h2>\n<h3 id=\"6nc5a\">\u91d1\u878d\u670d\u52d9\uff1a\u8ca1\u5bcc\u7ba1\u7406\u7684\u5fae\u7d30\u5206<\/h3>\n<p>\u79c1\u4eba\u9280\u884c\u5229\u7528 D&amp;B ID Graph Plus\uff0c\u900f\u904e\u7d9c\u5408\u4f01\u696d\u6240\u6709\u6b0a\u8cc7\u6599\uff08\u5982\u8463\u4e8b\u6703\u6210\u54e1\u8cc7\u683c\uff09\u548c\u6d88\u8cbb\u8005\u751f\u6d3b\u65b9\u5f0f\u5c6c\u6027\uff08\u5982\u8c6a\u83ef\u65c5\u884c\u6a21\u5f0f\uff09\u6210\u529f\u5730\u5c0d\u9ad8\u6de8\u503c\u500b\u4eba\u9032\u884c\u4e86\u7d30\u5206\u3002\u9019\u4f7f\u5f97\u900f\u904e\u7c21\u8a0a\u3001\u96fb\u5b50\u90f5\u4ef6\u548c\u79c1\u4eba\u5ba2\u6236\u5165\u53e3\u7db2\u7ad9\u63d0\u4f9b\u8d85\u500b\u4eba\u5316\u7684\u8ca1\u5bcc\u7ba1\u7406\u670d\u52d9\u6210\u70ba\u53ef\u80fd\uff0c\u7ba1\u7406\u8cc7\u7522 (AUM) \u6bd4\u53bb\u5e74\u540c\u671f\u6210\u9577 18%\u3002<\/p>\n<h3 id=\"divhh\">\u91ab\u7642\u4fdd\u5065\uff1a\u5354\u8abf\u91ab\u7642\u670d\u52d9\u63d0\u4f9b\u8005\u548c\u60a3\u8005\u7684\u5c31\u8a3a\u65c5\u7a0b<\/h3>\n<p>\u4e00\u5bb6\u91ab\u7642\u5668\u6750\u88fd\u9020\u5546\u5229\u7528\u8a72\u5e73\u53f0\u5c07\u91ab\u9662\u63a1\u8cfc\u9031\u671f\uff08\u900f\u904e DUNS\u00ae \u6d3b\u52d5\u8a0a\u865f\u8ffd\u8e64\uff09\u8207\u75c5\u60a3\u6b0a\u76ca\u5718\u9ad4\u6d3b\u52d5\u7d50\u5408\u3002\u900f\u904e\u5c07\u92b7\u552e\u62d3\u5c55\u8207\u60a3\u8005\u6559\u80b2\u9ad8\u5cf0\u671f\u540c\u6b65\uff0c\u8a72\u516c\u53f8\u5c07\u92b7\u552e\u9031\u671f\u7e2e\u77ed\u4e86 27%\uff0c\u540c\u6642\u63d0\u9ad8\u4e86 HCP \u6eff\u610f\u5ea6\u5f97\u5206\u3002<\/p>\n<h2 id=\"7qg0j\">\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u672a\u4f86<\/h2>\n<h3 id=\"7tvum\">\u4eba\u5de5\u667a\u6167\u9810\u6e2c\u5f15\u64ce<\/h3>\n<p>Dun &amp; Bradstreet \u5c07 LangChain \u6574\u5408\u5230 <strong>\u804a\u5929D&amp;B<\/strong> 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href=\"mailto:info@dayella.co\">info@dayella.co<\/a>.<\/p>\n<p><strong>\u53c3\u8207\u7684\u5f8c\u7e8c\u6b65\u9a5f<\/strong>\uff1a\u63a2\u7d22\u5982\u4f55\u5728\u60a8\u7684\u884c\u92b7\u5de5\u4f5c\u4e2d\u5be6\u65bd\u9019\u4e9b\u7b56\u7565\uff01<\/p>\n<p><!-- strchf script --><script>if(window.strchfSettings === undefined) window.strchfSettings = {};window.strchfSettings.stats = {url: \"https:\/\/managed-wp.storychief.io\/en\/unlocking-business-data-for-personalized-marketing-insights?id=1306325177&type=2\",title: \"Unlocking Business Data for Personalized Marketing Insights\",siteId: \"3033\",id: \"935dcc60-3a40-4600-8871-f4799c5bef6c\"};(function(d, s, id) {var js, sjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) {window.strchf.update(); return;}js = d.createElement(s); js.id = id;js.src = \"https:\/\/d37oebn0w9ir6a.cloudfront.net\/scripts\/v0\/strchf.js\";js.async = true;sjs.parentNode.insertBefore(js, sjs);}(document, 'script', 'storychief-jssdk'))<\/script><!-- End strchf script -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u9127\u767d\u6c0f\u7684 D&amp;B ID Graph Plus \u5982\u4f55\u900f\u904e\u7d71\u4e00\u9f90\u5927\u7684 B2B \u548c B2C \u8cc7\u6599\u751f\u614b\u7cfb\u7d71\u5fb9\u5e95\u6539\u8b8a\u500b\u4eba\u5316\u7684\u5168\u901a\u8def\u884c\u92b7\u3002\u4e86\u89e3\u8a72\u5275\u65b0\u5e73\u53f0\u7684\u7b56\u7565\u61c9\u7528\u3001\u96b1\u79c1\u63aa\u65bd\u548c\u672a\u4f86\u6f5b\u529b\uff0c\u4ee5\u63a8\u52d5\u53c3\u8207\u548c\u6210\u9577\u3002<\/p>","protected":false},"author":1,"featured_media":3697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Dun & Bradstreet's Data Solutions for Personalized Marketing","_seopress_titles_desc":"Discover how Dun & Bradstreet's D&B ID Graph Plus leverages advanced data integration to enable hyper-personalized, omnichannel marketing. Uncover strategies for resolving B2B2C identities, ensuring data privacy, and maximizing campaign precision to drive engagement and growth. Learn actionable insights for modern marketers.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg 1x, https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_1600.jpeg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg 1x, https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_1600.jpeg 2x\" media=\"(min-width: 769px)\" \/><img loading=\"lazy\" src=\"https:\/\/images.storychief.com\/account_6623\/7acfad71-89a2-43e8-8fc4-bd0154e47900-6h1uyzfs_800.jpeg\" \/><\/picture><\/figure><h2 id=\"84jpj\">Dun &amp; Bradstreet&#x27;s Advanced Data Integration Strategies for Personalized Omnichannel Marketing<\/h2><p>In an era where hyper-personalization and seamless customer experiences define marketing success, Dun &amp; Bradstreet has emerged as a pivotal player through its innovative data integration solutions. The company\u2019s latest offering, <strong>D&amp;B ID Graph Plus<\/strong>, represents a transformative leap in bridging business-to-business (B2B) and business-to-consumer (B2C) data ecosystems. By unifying over 50,000 attributes\u2014ranging from digital intent signals to demographic and lifestyle data\u2014this platform enables marketers to craft precision-targeted omnichannel campaigns at unprecedented scale. Supported by integrations with major cloud and martech platforms like Google Cloud, Salesforce, and Adobe, D&amp;B ID Graph Plus addresses critical pain points such as data fragmentation and compliance risks while empowering organizations to unlock 360-degree customer profiles. This report examines the technological foundations, strategic applications, and industry implications of Dun &amp; Bradstreet\u2019s data-driven solutions, offering insights into how modern marketers can leverage these tools to drive engagement, efficiency, and growth.<\/p><h2 id=\"8u3dt\">The Evolution of Data Integration in B2B Marketing<\/h2><h3 id=\"dkmta\">From Siloed Insights to Unified Intelligence<\/h3><p>Traditional B2B marketing strategies often relied on fragmented datasets, limiting the ability to correlate business decision-makers with individual consumer behaviors. Dun &amp; Bradstreet\u2019s historical focus on business credit data, exemplified by tools like <strong>Market Insight<\/strong>, provided foundational analytics for customer profiling but lacked the granularity needed for personalized engagement. The acquisition of Lattice Engines in 2019 marked a strategic shift toward integrating predictive analytics and intent data, setting the stage for more dynamic audience segmentation.<\/p><p>With the launch of <strong>D&amp;B Rev.Up ABX<\/strong> in 2021, the company introduced an open RevTech platform that combined first- and third-party data with a customer data platform (CDP), enabling cross-channel campaign orchestration. However, the persistent challenge of aligning B2B entities with consumer identities remained until the advent of <strong>D&amp;B ID Graph Plus<\/strong>, which introduced bidirectional linkages between 136 million B2B professional contacts and 250 million consumer profiles. This evolution reflects a broader industry trend toward <strong>B2B2C convergence<\/strong>, where understanding both organizational hierarchies and individual preferences becomes critical for account-based marketing (ABM).<\/p><h2 id=\"266fa\">Architectural Breakthroughs in D&amp;B ID Graph Plus<\/h2><h3 id=\"ddfri\">B2B2C Identity Resolution at Scale<\/h3><p>At the core of D&amp;B ID Graph Plus lies its ability to resolve identities across business and consumer domains using <strong>D-U-N-S\u00ae Numbers<\/strong>\u2014unique identifiers assigned to 580+ million global business entities. By associating these identifiers with persistent keys at the person level (e.g., hashed emails, mobile advertising IDs), the platform creates <strong>Ideal Person Profiles (IPPs)<\/strong> that track individuals across offline and digital touchpoints. For example, a procurement manager\u2019s professional role (linked to their company\u2019s D-U-N-S\u00ae Number) can be correlated with their personal interests in technology gadgets, enabling tailored CTV ads during evening streaming sessions.<\/p><h3 id=\"a1nad\">Privacy-Centric Data Governance<\/h3><p>Dun &amp; Bradstreet\u2019s commitment to <strong>privacy by design<\/strong> ensures compliance with global regulations such as GDPR and CCPA. The platform\u2019s ISO 27001 and 27701 certifications validate its security protocols, while techniques like data minimization and pseudonymization protect sensitive consumer attributes. Notably, the system excludes personally identifiable information (PII) from raw data exports, instead relying on tokenized identifiers that marketers can activate through partners like LiveRamp and The Trade Desk.<\/p><h2 id=\"678sp\">Transforming Omnichannel Campaign Execution<\/h2><h3 id=\"cloqt\">Precision Targeting Across Channels<\/h3><p>A case study with Dun &amp; Bradstreet\u2019s Sales and Marketing Solutions team demonstrates the platform\u2019s efficacy. By integrating first-party CRM data with D&amp;B\u2019s intent signals, the team identified healthcare providers showing heightened interest in telehealth solutions. Programmatic display ads, personalized email nurtures, and LinkedIn InMail campaigns achieved a 22% lift in conversion rates compared to traditional firmographic targeting.<\/p><h3 id=\"c060g\">Dynamic Content Personalization<\/h3><p>The partnership with <strong>Folloze<\/strong> enables real-time content adaptation based on account-specific insights. For instance, a technology vendor targeting financial institutions can automatically surface whitepapers on fraud detection to banks with recent cybersecurity incidents noted in Dun &amp; Bradstreet\u2019s risk analytics. Such contextual relevance reduces email unsubscribe rates by up to 34%, according to client NI (formerly National Instruments).<\/p><h2 id=\"6ahm7\">Sector-Specific Applications<\/h2><h3 id=\"6nc5a\">Financial Services: Micro-Segmentation for Wealth Management<\/h3><p>Private banks leveraging D&amp;B ID Graph Plus have successfully segmented high-net-worth individuals using combined business ownership data (e.g., board memberships) and consumer lifestyle attributes (e.g., luxury travel patterns). This enabled hyper-personalized wealth management offers delivered via SMS, email, and private client portals, increasing assets under management (AUM) by 18% year-over-year.<\/p><h3 id=\"divhh\">Healthcare: Coordinating Provider and Patient Journeys<\/h3><p>A medical device manufacturer utilized the platform to align hospital procurement cycles (tracked via D-U-N-S\u00ae activity signals) with patient advocacy group engagements. By synchronizing sales outreach with peak patient education periods, the company reduced sales cycle duration by 27% while improving HCP satisfaction scores.<\/p><h2 id=\"7qg0j\">The Future of Data-Driven Marketing<\/h2><h3 id=\"7tvum\">AI-Powered Predictive Engines<\/h3><p>Dun &amp; Bradstreet\u2019s integration of LangChain into <strong>ChatD&amp;B<\/strong> showcases the next frontier\u2014generative AI interfaces that democratize data access. Early adopters query natural language prompts like \u201cShow me Southeast Asian logistics firms expanding to Europe\u201d to generate targeted prospect lists, slashing research time from hours to minutes.<\/p><h3 id=\"hr6e\">Ethical Considerations in B2B2C Analytics<\/h3><p>As marketers gain deeper insights into professional-consumer overlaps, ethical dilemmas emerge. Dun &amp; Bradstreet\u2019s <strong>AI Trust Center<\/strong> provides guidelines for avoiding algorithmic bias in credit risk assessments, but industry-wide standards for B2B2C data usage remain nascent. Organizations must balance personalization with transparency, clearly disclosing data sources in privacy policies.<\/p><h2 id=\"95dor\">Strategic Recommendations for Marketers<\/h2><ol type=\"1\"><li><strong>Audit Data Ecosystems<\/strong>: Map existing CRM, CDP, and advertising datasets against D&amp;B\u2019s 50,000+ attributes to identify enrichment opportunities.<\/li><li><strong>Pilot Cross-Channel Attribution<\/strong>: Use D&amp;B ID Graph Plus\u2019 persistent keys to measure how LinkedIn engagement influences Salesforce pipeline velocity.<\/li><li><strong>Upskill Teams on Privacy Tech<\/strong>: Train marketers on tokenization protocols and consent management frameworks to maintain consumer trust.<\/li><\/ol><h2 id=\"erl0m\">Conclusion<\/h2><p>Dun &amp; Bradstreet\u2019s data integration innovations are redefining the boundaries of B2B marketing. By harmonizing historically siloed business and consumer data streams, D&amp;B ID Graph Plus empowers organizations to deliver contextually relevant experiences at every stage of the buyer\u2019s journey. As the platform evolves with AI and predictive analytics, its role in shaping ethical, efficient, and emotionally resonant marketing strategies will only intensify. For businesses seeking to thrive in an era of data complexity, embracing these tools isn\u2019t just advantageous\u2014it\u2019s imperative.<\/p><p>For any questions or further clarifications, feel free to reach out at <a href=\"mailto:info@dayella.co\">info@dayella.co<\/a>.<\/p><p><strong>Next Steps for Engagement<\/strong>: Explore how to implement these strategies in your marketing efforts today!<\/p><!-- strchf script --><script>if(window.strchfSettings === undefined) window.strchfSettings = {};window.strchfSettings.stats = {url: \"https:\/\/managed-wp.storychief.io\/en\/unlocking-business-data-for-personalized-marketing-insights?id=1306325177&type=2\",title: \"Unlocking Business Data for Personalized Marketing Insights\",siteId: \"3033\",id: \"935dcc60-3a40-4600-8871-f4799c5bef6c\"};(function(d, s, id) {var js, sjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) {window.strchf.update(); return;}js = d.createElement(s); js.id = id;js.src = \"https:\/\/d37oebn0w9ir6a.cloudfront.net\/scripts\/v0\/strchf.js\";js.async = true;sjs.parentNode.insertBefore(js, sjs);}(document, 'script', 'storychief-jssdk'))<\/script><!-- End strchf script -->","_et_gb_content_width":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"iawp_total_views":10,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech"],"_links":{"self":[{"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/posts\/3695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":3,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/posts\/3695\/revisions"}],"predecessor-version":[{"id":3700,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/posts\/3695\/revisions\/3700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/media\/3697"}],"wp:attachment":[{"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/media?parent=3695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/categories?post=3695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dayella.co\/zh_hk\/wp-json\/wp\/v2\/tags?post=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}