GET THE
MESSAGE RIGHT

Richard and our team of branding experts jump on a Zoom video conference to review his company’s messaging platform. With his input, we refine the positioning statements and thought leadership themes that will be integrated into his inbound and outbound marketing programs.

ALL
SYSTEMS GO

To reduce the friction associated with onboarding new customers, our team of digital transformation consultants review Richard’s entire onboarding process from initial sign up to ongoing product utilization. Along the way, we notice opportunities to improve conversion, utilization and the customer experience by implementing techniques, automation and Mar+Tech tools that will have a dramatic impact on the company’s ability to scale without additional headcount.

ASSESSING PROSPECTIVE
ACQUISITIONS

To expand market share, Richard asks his dedicated team of marketers to perform comprehensive audits on several competitors. Our team gets to work analyzing his competitor’s current volume and sources of web site traffic, their organic search footprint for all related keywords as well as their current levels of digital advertising spend to evaluate the potential value of the acquisition targets.

PREPARING FOR
THE PITCH

Richard and our thought leadership experts discuss the first draft of his upcoming presentation and speech to industry analysts and trade media for the launch of his company’s new line of products at an upcoming annual investor conference. Our team unveils the launch theme, messaging and creative execution as well as the details of the event’s activities and briefings that we’ve scheduled on his behalf.