Lillian - Dayella

Defining KPIs Pivotal to Measuring Business Performance and Growth

by Lillian | Sep 29, 2020 | Growth Hacking

THE WEALTH OF DATA MARKETERS HAVE ACCESS TO IS RAPIDLY INCREASING IN TODAY’S DIGITAL-DRIVEN MARKETING ENVIRONMENT. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are...

Five Essential Components of a Successful Marketing + Tech Strategy Roadmap

by Lillian | Sep 29, 2020 | MarTech

YOU KNOW YOUR BUSINESS NEEDS A MARKETING STRATEGY TO SUCCEED. But the traditional marketing strategy, which focuses on crafting the perfect messaging to convert customers and distributing that message through a few major marketing channels, isn’t going to cut it...

Identifying the Right Mix of Marketing Channels for Your Business

by Lillian | Sep 29, 2020 | Growth Hacking

IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO. Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...

Defining KPIs Pivotal to Measuring Business Performance and Growth

Five Essential Components of a Successful Marketing + Tech Strategy Roadmap

Identifying the Right Mix of Marketing Channels for Your Business

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