FOR VENTURE

CAPITALISTS & PRIVATE

EQUITY

VC and private equity firms leverage Dayella Limited’ agile teams for their Marketing+Tech expertise, talent and ability to improve the performance and shareholder value of portfolio companies.

CREATING VALUE IS MORE COMPLEX THAN EVER.

WE MAKE IT LESS SO.

A VENTURE CAPITALIST’S DAY IN THE

LIFE WITH DAYELLA LIMITED

Venture capital and private equity firms leverage our broad array of Marketing+Tech
expertise, experience and talent to improve the performance and value of their portfolio companies.

SIZING UP
THE MARKET

Susan calls Dayella Limited to request a market sizing for a slate of companies she is considering for investment. Our consultants begin a comprehensive review of all available analytics to determine the total volume of searches globally for the company’s core products. We’ll look at total advertising spend and organic search rankings within their market space to see — with Susan’s investment — if her portfolio company can make up ground quickly.

8:30 AM

9:30 AM

READY TO
SCALE?

One of Susan’s portfolio companies’ call centers is not converting prospective customers at industry standards, bleeding ad dollars as a result. Our team of process optimization experts evaluates every aspect of their inbound conversion process — from the company’s web site and CRM, to how inbound leads are prioritized and what adjustments can be made to call scripts to increase conversions by 40%.

GO-TO-MARKET
STRATEGY

Having just closed an acquisition, Susan recognizes that the current marketing department is under-resourced to achieve her growth targets through her anticipated exit. Working together, Dayella Limited helps the company set the proper go-to-market strategy, annual budget and the necessary Mar+Tech talent and resources to ramp up the growth trajectory to achieve her goals.

11:30 AM

MULTI-CHANNEL MARKETING

ONE TEAM. ONE BUDGET.

ONE AGENCY PARTNER.

With Dayella Limited, you can focus on growing your company, not managing
a disparate group of functionally oriented agency partners

INFINITELY SCALABLE

We work intimately with our clients each and every day as members of their
team driving growth, revenue and return on marketing investments.

INTRODUCING

GROWTH AS A MANAGED SERVICE

STOP MANAGING
& START MARKETING

Let Dayella Limited handle the day-to-day execution of your marketing programs so that you can return your focus to setting the vision and directing a single, integrated team ready for your next command (or our recommendations).

BUILT
FOR SPEED

Speed kills. Instead of standing in line for IT or waiting for bimonthly agency status meetings, Dayella Limited brings a highly collaborative day-to-day approach to increase the velocity of your marketing execution.

PLUG ‘N’ PLAY WITH
OUR MAR+TECH STACK

From call tracking, sales outreach, marketing automation, CRM and analytics, our dedicated teams will build the perfect Mar+Tech stack to optimize your company’s performance and ability to scale.

BREAK
THE SILOS

Bring your Marketing+Tech campaigns, programs, talent and channels together using a singular brand identity and voice across all platforms.

LEVERAGE FRACTIONAL
TALENT ON DEMAND

Get more out of your Marketing+Tech budget by using our fractional teams at a lower overall cost than hiring full time employees (FTEs) with salaries, bonuses and benefits.

ACCOUNTABLE
TO KPIS & ROI

Rooted in data and analytics, Dayella Limited will set the foundation for performance measurement, ensuring your Marketing+Tech investments are delivering maximum ROI.

Assemble Your Mar+Tech Team businesses are satisfied with their conversion rates.

23% OF MARKETERS CITE
LACK OF TIME AND RESOURCES
AS A MAJOR BARRIER TO
IMPLEMENTING MULTI-CHANNEL MARKETING.

SOURCE: INVESP

GET MORE MILEAGE FROM YOUR

MARKETING SPEND

We work intimately with our clients each and every day as members of their
team driving growth, revenue and return on marketing investments.’

CMO
ON DEMAND

For portfolio companies in need of senior marketing leadership and perspective, Susan turns to Dayella Limited’ CMO On Demand program where she can place an interim CMO on the executive team. Turning to a CMO-caliber consultant gives her an ear on the ground to quickly assess the company’s marketing capabilities and move forward quickly on urgent priorities with a seasoned, outsourced marketing expert.

1:30 PM

3:30 PM

A SEAMLESS
INTEGRATION

Susan’s portfolio company just signed a letter of intent to acquire a competitor and needs help planning the press announcement as well as running an audit of the two companies’ Marketing+Tech operations and personnel. Once the deal closes, Dayella Limited provides a series of recommendations and the day-to-day oversight to facilitate a successful integration of the two companies.

ON DEMAND
BANDWIDTH

With labor markets tight, finding the right employees to fill essential roles for her portfolio companies is challenging. As a faster and more agile alternative to hiring full-time headcount, Susan relies on Dayella Limited to provide contingent talent on demand. This approach enables her companies to share resources fractionally while continuing their growth trajectories uninterrupted.

4:30 PM

INTRODUCING A FEW OF OUR CLIENTS

Dayella Limited gives clients critical Marketing + Tech Expertise & Resources
for launching new brands and products, entering new markets or driving demand
for existing products and services’
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