FOR CHIEF
EXECUTIVE OFFICERS
Chief Executive Officers dedicated, multi-channel
Mar+Tech resources on demand to drive growth
initiatives & top line revenue.
SCALING IS MORE COMPLEX THAN EVER.
WE MAKE IT LESS SO.
A CMO’S DAY IN THE
LIFE WITH DAYELLA LIMITED
CEOs leverage Dayella Limited’ agile, on demand Marketing+Tech teams to outsource
their entire marketing organization — from strategy to execution across all online & offline marketing channels.
GET THE
MESSAGE RIGHT
Richard and our team of branding experts jump on a Zoom video conference to review his company’s messaging platform. With his input, we refine the positioning statements and thought leadership themes that will be integrated into his inbound and outbound marketing programs.
8:30 AM
10:20 AM
REV UP
THE ENGINE
While Richard focuses on his supply chain, our team of dedicated Mar+Tech digital advertising experts is reviewing the state of demand generation programs. Each week, our team evaluates the performance of pay-per-click, display and banner programs, native advertising, video and other forms of paid media to increase lead volume across all advertising platforms.
ALL
SYSTEMS GO
To reduce the friction associated with onboarding new customers, our team of digital transformation consultants review Richard’s entire onboarding process from initial sign up to ongoing product utilization. Along the way, we notice opportunities to improve conversion, utilization and the customer experience by implementing techniques, automation and Mar+Tech tools that will have a dramatic impact on the company’s ability to scale without additional headcount.
12:30 PM
MULTI-CHANNEL MARKETING
ONE TEAM. ONE BUDGET.
ONE AGENCY PARTNER.
a disparate group of functionally oriented agency partners
INFINITELY SCALABLE
team driving growth, revenue and return on marketing investments.
INTRODUCING
GROWTH AS A MANAGED SERVICE
STOP MANAGING
& START MARKETING
BUILT
FOR SPEED
PLUG ‘N’ PLAY WITH
OUR MAR+TECH STACK
BREAK
THE SILOS
LEVERAGE FRACTIONAL
TALENT ON DEMAND
ACCOUNTABLE
TO KPIS & ROI
GET MORE MILEAGE FROM YOUR
MARKETING SPEND
team driving growth, revenue and return on marketing investments.’
ASSESSING PROSPECTIVE
ACQUISITIONS
To expand market share, Richard asks his dedicated team of marketers to perform comprehensive audits on several competitors. Our team gets to work analyzing his competitor’s current volume and sources of web site traffic, their organic search footprint for all related keywords as well as their current levels of digital advertising spend to evaluate the potential value of the acquisition targets.
1:30 PM
3:45 PM
ENABLING SALES
PERFORMANCE
Dayella Limited meets with the Sales team to discuss supporting their inbound and outbound sales processes with the creation of a new suite of sales collateral, content, messaging and tools. Working with Richard’s VP of Sales, Dayella Limited outlines a variety of sales-ready content, their available formats and how to integrate the new materials into existing sales outreach cadences and streams.
PREPARING FOR
THE PITCH
Richard and our thought leadership experts discuss the first draft of his upcoming presentation and speech to industry analysts and trade media for the launch of his company’s new line of products at an upcoming annual investor conference. Our team unveils the launch theme, messaging and creative execution as well as the details of the event’s activities and briefings that we’ve scheduled on his behalf.
5:30 PM
INTRODUCING A FEW OF OUR CLIENTS
for launching new brands and products, entering new markets or driving demand
for existing products and services’