FOR VENTURE
CAPITALISTS & PRIVATE
EQUITY
CREATING VALUE IS MORE COMPLEX THAN EVER.
WE MAKE IT LESS SO.
A VENTURE CAPITALIST’S DAY IN THE
LIFE WITH DAYELLA LIMITED
Venture capital and private equity firms leverage our broad array of Marketing+Tech
expertise, experience and talent to improve the performance and value of their portfolio companies.
SIZING UP
THE MARKET
Susan calls Dayella Limited to request a market sizing for a slate of companies she is considering for investment. Our consultants begin a comprehensive review of all available analytics to determine the total volume of searches globally for the company’s core products. We’ll look at total advertising spend and organic search rankings within their market space to see — with Susan’s investment — if her portfolio company can make up ground quickly.
8:30 AM
9:30 AM
READY TO
SCALE?
One of Susan’s portfolio companies’ call centers is not converting prospective customers at industry standards, bleeding ad dollars as a result. Our team of process optimization experts evaluates every aspect of their inbound conversion process — from the company’s web site and CRM, to how inbound leads are prioritized and what adjustments can be made to call scripts to increase conversions by 40%.
GO-TO-MARKET
STRATEGY
Having just closed an acquisition, Susan recognizes that the current marketing department is under-resourced to achieve her growth targets through her anticipated exit. Working together, Dayella Limited helps the company set the proper go-to-market strategy, annual budget and the necessary Mar+Tech talent and resources to ramp up the growth trajectory to achieve her goals.
11:30 AM
MULTI-CHANNEL MARKETING
ONE TEAM. ONE BUDGET.
ONE AGENCY PARTNER.
a disparate group of functionally oriented agency partners
INFINITELY SCALABLE
team driving growth, revenue and return on marketing investments.
INTRODUCING
GROWTH AS A MANAGED SERVICE
STOP MANAGING
& START MARKETING
BUILT
FOR SPEED
PLUG ‘N’ PLAY WITH
OUR MAR+TECH STACK
BREAK
THE SILOS
LEVERAGE FRACTIONAL
TALENT ON DEMAND
ACCOUNTABLE
TO KPIS & ROI
GET MORE MILEAGE FROM YOUR
MARKETING SPEND
team driving growth, revenue and return on marketing investments.’
CMO
ON DEMAND
For portfolio companies in need of senior marketing leadership and perspective, Susan turns to Dayella Limited’ CMO On Demand program where she can place an interim CMO on the executive team. Turning to a CMO-caliber consultant gives her an ear on the ground to quickly assess the company’s marketing capabilities and move forward quickly on urgent priorities with a seasoned, outsourced marketing expert.
1:30 PM
3:30 PM
A SEAMLESS
INTEGRATION
Susan’s portfolio company just signed a letter of intent to acquire a competitor and needs help planning the press announcement as well as running an audit of the two companies’ Marketing+Tech operations and personnel. Once the deal closes, Dayella Limited provides a series of recommendations and the day-to-day oversight to facilitate a successful integration of the two companies.
ON DEMAND
BANDWIDTH
With labor markets tight, finding the right employees to fill essential roles for her portfolio companies is challenging. As a faster and more agile alternative to hiring full-time headcount, Susan relies on Dayella Limited to provide contingent talent on demand. This approach enables her companies to share resources fractionally while continuing their growth trajectories uninterrupted.
4:30 PM
INTRODUCING A FEW OF OUR CLIENTS
for launching new brands and products, entering new markets or driving demand
for existing products and services’
English 
Chinese (Hong Kong) 
Chinese (China)