MARKETING+TECH IS MORE COMPLEX THAN EVER. CMOs aren’t just determining brand strategy and creative direction. They also must juggle a growing number of marketing technology systems and tools while developing unified programs across diverse marketing channels – often...
AS MULTI-CHANNEL MARKETING CONTINUES DELIVERING UNPRECEDENTED ROI TO COMPANIES, MORE DOLLARS ARE GOING INTO MARKETING THAN EVER BEFORE. According to a recent CMO Survey, the average business now spends 11% of its total company budget on marketing. For some SaaS...
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