by Lillian | Sep 29, 2020 | Growth Hacking
THE WEALTH OF DATA MARKETERS HAVE ACCESS TO IS RAPIDLY INCREASING IN TODAY’S DIGITAL-DRIVEN MARKETING ENVIRONMENT. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are...
by Richard | Sep 29, 2020 | Growth Hacking
AS MULTI-CHANNEL MARKETING CONTINUES DELIVERING UNPRECEDENTED ROI TO COMPANIES, MORE DOLLARS ARE GOING INTO MARKETING THAN EVER BEFORE. According to a recent CMO Survey, the average business now spends 11% of its total company budget on marketing. For some SaaS...
by Lillian | Sep 29, 2020 | Growth Hacking
IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO. Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...