Discovering Opportunities & Creating A Roadmap For Long-Term Growth

发现机会并制定长期增长路线图

营销+技术比以往任何时候都更加复杂。首席营销官不仅要确定品牌战略和创意方向。他们还必须兼顾越来越多的营销技术系统和工具,同时开发跨不同营销渠道的统一计划——通常……
Assembling The Essential Resources To Exceed Your Revenue Targets

整合必要资源以超越您的收入目标

随着多渠道营销继续为公司带来前所未有的投资回报,投入到营销中的资金比以往任何时候都多。根据最近的 CMO 调查,目前平均每个企业将其公司总预算的 11% 用于营销。对于一些 SaaS...
Identifying the Right Mix of Marketing Channels for Your Business

确定适合你业务的营销渠道组合

IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO. Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...
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