NEWS & INSIGHTS
Social Media Listening: What You actually Need to Know to Get Started
Today, companies will survive or die on the basis of the nature of their reputation. Customers will spread your praises quickly via social media, or make you out to be a professional enemy.
White Hat vs Black Hat SEO: What’s the Difference?
Want to know the detailed differece between White Hat SEO vs Black Hat SEO? Here we give you the brief information about white and black hat SEO technique.
Defining KPIs Pivotal to Measuring Business Performance and Growth
THE WEALTH OF DATA MARKETERS HAVE ACCESS TO IS RAPIDLY INCREASING IN TODAY’S DIGITAL-DRIVEN MARKETING ENVIRONMENT. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are...
Discovering Opportunities & Creating A Roadmap For Long-Term Growth
MARKETING+TECH IS MORE COMPLEX THAN EVER. CMOs aren’t just determining brand strategy and creative direction. They also must juggle a growing number of marketing technology systems and tools while developing unified programs across diverse marketing channels – often...
Assembling The Essential Resources To Exceed Your Revenue Targets
AS MULTI-CHANNEL MARKETING CONTINUES DELIVERING UNPRECEDENTED ROI TO COMPANIES, MORE DOLLARS ARE GOING INTO MARKETING THAN EVER BEFORE. According to a recent CMO Survey, the average business now spends 11% of its total company budget on marketing. For some SaaS...
Five Essential Components of a Successful Marketing + Tech Strategy Roadmap
YOU KNOW YOUR BUSINESS NEEDS A MARKETING STRATEGY TO SUCCEED. But the traditional marketing strategy, which focuses on crafting the perfect messaging to convert customers and distributing that message through a few major marketing channels, isn’t going to cut it...
Identifying the Right Mix of Marketing Channels for Your Business
IT’S HARD TO IMAGINE THAT JUST A FEW DECADES AGO, MARKETERS ONLY HAD TO DECIDE BETWEEN PRINT, TV OR RADIO.Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an...
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